Public Relations Account Executive – Senior
mhp.si
full-time
Posted on:
Location Type: Hybrid
Location: Little Rock • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Serve as the primary agency contact for assigned clients, managing ongoing communication and ensuring seamless project execution.
- Plan, coordinate, and manage the agency’s PR, influencer, and marketing communications programs in alignment with client objectives.
- Develop and implement strategic communications plans that integrate traditional PR, social media, influencer and affiliate marketing, SEO, and content strategies.
- Leverage AI tools and data analytics to identify trends, optimize storytelling, and enhance the effectiveness of client campaigns.
- Incorporate geo-targeted and search-optimized approaches to maximize visibility and engagement across digital platforms.
- Build and maintain relationships with journalists, influencers, and key opinion leaders across industries to secure high-impact coverage and collaborations.
- Plan and implement special events, activations, and experiences that support client goals and strengthen brand reputation.
- Review and approve client billing and ensure financial accuracy for assigned accounts.
- Assist the VP of Strategic Communications in compiling agency income and workload forecasts related to assigned clients.
- Coordinate and participate in client presentations, including campaign recaps, strategy sessions, and performance reviews.
- Participate in new business development efforts, including research, proposal writing, and pitch presentations.
- Monitor campaign performance using analytics and reporting tools, translating insights into actionable recommendations for clients.
- Collaborate with internal teams—including digital, creative, and strategy—to deliver integrated, results-driven campaigns.
- Perform other duties as assigned in support of agency and client success.
Requirements
- 2–5 years of experience in public relations, strategic communications, or digital marketing for Account Executive consideration.
- Candidates with 5–10 years of relevant experience may qualify for a Senior Account Executive position.
- Strong understanding of PR fundamentals and emerging digital trends including AI applications, SEO, influencer and affiliate marketing, and data-driven communications.
- Proven ability to manage multiple projects, meet deadlines, and build strong client and media relationships.
- Exceptional writing, communication, and organizational skills.
- Experience planning and executing special events preferred.
- Familiarity with agency operations, budgeting, and forecasting a plus.
- Experience working in an agency environment preferred.
Benefits
- WFH Flexible 📊 Resume Score Upload your resume to see if it passes auto-rejection tools used by recruiters Check Resume Score
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
public relationsstrategic communicationsdigital marketingSEOinfluencer marketingaffiliate marketingdata analyticscampaign performance monitoringevent planningbudgeting
Soft skills
communicationorganizational skillsrelationship buildingproject managementwritingcollaborationtime managementclient managementpresentation skillsstrategic thinking