Performance Marketing

• Responsible for bottom-of-funnel digital marketing strategy, execution, optimization, and reporting across all product lines within MGMA.
• Focus on generating qualified leads, conversions, and revenue through email acquisition campaigns, paid media, retargeting, and landing page optimization.
• Collaborate with cross-functional teams to ensure all campaigns are data-driven, and aligned with organizational goals.
• Drive measurable business KPIs through high-performing campaigns for the mid-size medical practice market.
• Develop, execute, and optimize data-driven inbound and outbound marketing strategies designed to convert leads, accelerate pipeline velocity, and deliver revenue growth.
• Create, implement, and monitor budget, ensuring marketing goals and campaign targets are met.
• Monitor, analyze, and report tactical results of all campaign channels, and make recommendations for campaign adjustments.
• Create, manage, execute, and report on automated marketing campaigns utilizing the marketing automation platform.

Performance Marketing Manager

Enterprise Demand Generation Manager

Senior Enterprise Demand Generation Analyst

Demand Generation Manager

Campaign Manager