Performance Marketing

• Audit current GAM (MCM) setup: ad units, line item structures, dynamic floors, key-values
• Review demand stack: Open Bidding, Prebid, SSPs, header bidding
• Identify optimization opportunities: floor pricing, ad refreshes, placements, latency, viewability
• Provide actionable roadmap and training for internal AdOps team
• Deliver initial audit project (2–4 weeks) and optionally support implementation via short-term retainer

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