Growth Marketing Manager

MezTal

Growth Marketing Manager driving demand generation, content, social media, and events for a Senior Living technology company. Managing North American campaigns and pipeline growth from MezTal's hybrid Guadalajara team.

Posted 8/18/2026full-timeGuadalajara • 🇲🇽 MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation, content strategy, and marketing automation, with a strong focus on campaign performance and lead generation. Proficient in managing integrated marketing initiatives and leveraging CRM platforms to enhance brand awareness and engagement.

Highest-signal resume keywords

Demand GenerationMarketing AutomationContent StrategyProject ManagementCRM Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingLead GenerationSEO Content WritingCampaign Performance TrackingEvent CoordinationGraphic DesignSocial Media ManagementAI Tools for MarketingEmail CampaignsData Quality Management

Soft Skills

Strong Communication SkillsOrganizational SkillsSelf-Starter MentalityAccountability

Tools & Technologies

CRM PlatformsMarketing Automation ToolsCMSSocial Media Management Tools

Industry Keywords

Senior LivingHealthcareSaaSNorth American Market

About the role

Key responsibilities & impact

Design and execute integrated demand generation and go-to-market campaigns.
Develop Account-Based Marketing initiatives for priority accounts.
Manage marketing automation and CRM campaign processes.
Maintain campaign and lead data quality within the CRM.
Partner with Sales to define and maintain an effective lead-handoff process.
Track campaign performance and contribution to pipeline.
Coordinate webinars, trade shows, conferences, and industry events end to end.
Manage pre- and post-event marketing, including landing pages, email campaigns, invitations, and promotional materials.
Coordinate virtual and on-site logistics and work with external vendors.
Support post-event attendee follow-up and lead-generation activities.
Develop and execute content strategy focused on brand awareness and lead generation.
Write, edit, and publish SEO- and AEO-friendly content for the U.S. market.
Repurpose content across social media, newsletters, campaigns, and other channels.
Develop case studies, video testimonials, and success stories with Customer Success.
Create graphics, presentations, and digital assets for campaigns, events, and social media.
Develop and edit images, infographics, and short-form videos while maintaining brand consistency.
Manage a strategic social media content calendar focused on LinkedIn, with potential support for Instagram and Facebook.
Write platform-specific English content and support community engagement.
Monitor trends, analyze performance, and optimize content to increase reach, engagement, and brand awareness.
Strengthen marketing attribution, CAC and funnel-performance tracking, reporting, pipeline accountability, content strategy, digital engagement, event playbooks, and the client's North American Senior Living presence.

Requirements

What you’ll need

3–5 years of hands-on marketing experience across growth marketing, demand generation, digital marketing, content, social media, and events.
Experience with U.S. or North American market initiatives strongly preferred.
Professional/Advanced English, written and spoken.
Experience with CRM platforms, marketing automation tools, CMS, and social media management tools.
Demonstrated experience generating or influencing marketing pipeline and discussing measurable campaign results.
Strong understanding of demand-generation and lead-generation strategies.
Excellent project-management and organizational skills.
Experience using AI tools and platforms for marketing.
Strong written and verbal communication skills.
Portfolio or examples of marketing, content, campaign, or design work.
Self-starter mentality with ownership and accountability.
Senior Living, healthcare, SaaS, or technology experience is a plus.
Valid U.S. visa.
Availability to travel to the United States when required.
Availability to work schedules aligned with U.S. business hours.

Benefits

Comp & perks

Christmas Bonus: 30 days, to be paid in December.
Major Medical Expense Insurance: Coverage up to $25,000,000.00 MXN.
Dental and Visual Insurance.
Life Insurance (Death and MXN Disability).
12 vacation days in accordance with Federal Labor Law.
3 floating holidays in addition to the 7 official holidays in Mexico.
Monthly gross cell phone and transportation allowance of MXN $1,836.
Hybrid scheme with remote and in-office work.
Multicultural exposure working with operations within Mexico and the United States.
MezTal internal events.
Exclusive discounts with different companies.
Academic agreements with national universities and language schools.