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About the role
Key responsibilities & impact- Cultivate and maintain strong, collaborative relationships with senior living clients, demonstrating a deep understanding of their industry, challenges and goals
- Act as a trusted advisor, providing strategic guidance to help senior living communities thrive in the digital age
- Analyze industry trends and client data to create actionable plans that align with the unique objectives of senior living communities
- Collaborate with internal and external cross-functional teams to develop and execute comprehensive marketing strategies specifically crafted for the senior living sector
- Manage multiple senior living client accounts simultaneously, ensuring all projects are executed with sensitivity to the needs and preferences of each individual client
- Coordinate with internal teams to facilitate the seamless execution of campaigns that resonate with the senior living audience, support the clients’ brands and meet their marketing and business objectives
- Identify opportunities and recommend marketing strategy improvements
- Address challenges with a positive and solutions-oriented mindset, recognizing the importance of respecting client concerns
- Monitor and analyze key performance indicators (KPIs) and recognize and drive both internal and client discussions around potential issues before they become big problems
- Review regular performance reports and actionable insights with each client
- Educate senior living clients on emerging trends in digital marketing and help guide discussions around adoption of those trends to improve overall marketing performance
- Demonstrate the value of our services through clear and compelling communication, emphasizing the positive impact on their businesses
- Introduce new services to clients to expand our revenue
Requirements
What you’ll need- Valid US Visa (required).
- Bachelor's degree in Marketing, Business, or a related field
- 8-10 years of experience in digital marketing and account management, preferably within the senior living industry
- 2-5 years of experience in an advertising agency or similar production-oriented environment
- Proven strategic planning expertise including the ability to recognize–or hear–an issue, brainstorm solutions and present them to the client in a logical manner
- Strong customer service skills with a focus on building long-term client and peer-to-peer relationships
- Exceptional organizational and multitasking abilities with a keen attention to detail and a commitment to delivering high-quality work
- Excellent communication and presentation skills
- Extreme patience and ability to diffuse difficult situations
- Executive presence
Benefits
Comp & perks- Christmas Bonus: 30 days, to be paid in December.
- Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
- Minor Medical Insurance
- Dental Insurance: Always smile with confidence!
- Life Insurance: (Death and MXN Disability)
- Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
- Cell Phone Reimbursement & Transportation Subsidy.
- Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
- Multicultural Exposure: Work with operations within Mexico and United States.
- MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
- Exclusive Discounts: Benefits with different companies for being part of MezTal.
- Academic Agreements: Access to national universities and language schools.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Digital MarketingStrategic PlanningPerformance AnalysisMarketing Strategy DevelopmentClient Data AnalysisCampaign ExecutionKPI MonitoringEmerging Trends Education
Soft Skills
Customer ServiceCommunication SkillsOrganizational SkillsMultitasking AbilitiesProblem-Solving Mindset
Certifications
Bachelor's Degree in MarketingValid US Visa