MezTal

Senior SEO and AI Content Specialist

MezTal

full-time

Posted on:

Location Type: Hybrid

Location: Guadalajara • 🇲🇽 Mexico

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Job Level

Senior

About the role

  • - Lead advanced SEO strategies for a multi-location Senior Living portfolio.
  • - Develop entity-based and semantic SEO frameworks to ensure clarity and authority.
  • - Optimize content and site structure for AI-driven and generative engines, including Google AI Overviews, Bing Copilot, ChatGPT, Gemini, and Perplexity.
  • - Ensure brand and community consistency across all digital signals used by search engines and AI systems.
  • - Guide educational and editorial content strategy aligned with E-E-A-T (Experience, Expertise, Authority, Trust).
  • - Ensure content answers real, intent-driven questions with depth, clarity, and empathy.
  • - Position communities as trusted guides for families—not advertisers.
  • - Design and execute high-quality backlink strategies to strengthen domain and entity authority.
  • - Build and maintain relationships with relevant organizations, media outlets, and industry partners.
  • - Lead ethical and strategic backlink acquisition through editorial collaborations, content partnerships, and evaluated paid opportunities.
  • - Ensure all authority-building efforts support long-term SEO and GEO objectives.
  • - Oversee local search optimization across Google Business Profile, Bing Places, and related platforms.
  • - Ensure accuracy and consistency across NAP, services, reviews, and community descriptions.
  • - Understand how local and reputation signals influence both traditional and AI-driven discovery.
  • - Maintain awareness of paid media and programmatic environments to collaborate effectively with PPC teams.
  • - Use insights from paid and programmatic campaigns to inform organic and GEO strategy.
  • - Align organic and paid efforts without directly managing paid media execution.
  • - Act as a mentor and strategic partner to the marketing team.
  • - Support team growth through guidance, collaboration, and knowledge-sharing.
  • - Foster a culture of accountability, curiosity, and continuous improvement.
  • - Help elevate team performance through clear priorities and shared goals.
  • - Own and track performance based on clear, outcome-driven metrics, including but not limited to:
  • - Organic visibility and qualified traffic growth.
  • - Local search presence and dominance.
  • - Brand and community authority signals.
  • - AI-driven discovery and visibility across generative platforms.
  • - Establish benchmarks, KPIs, and reporting frameworks to measure progress over time.
  • - Translate performance data into actionable insights and strategic adjustments.
  • - Operate with a strong focus on results, accountability, and continuous optimization.

Requirements

  • - 3+ years of experience in advanced SEO and organic growth roles.Deep understanding of AIO and Generative Engine Optimization (GEO), with success evaluated through clear, outcome-based performance metrics.
  • - Proven experience managing SEO strategies for multi-location or enterprise websites.
  • - Strong understanding of technical SEO, local SEO, content strategy, and digital authority.
  • - Professional fluency in English (written and spoken).
  • - **Preferred Qualifications: **Google Analytics, Google Search Console, Google Tag Manager, Google Trends, SEMrush, and Ranki (or similar).
  • - **Key Skills & Attributes: **Strategic, system-oriented thinker with a results-driven mindset. Comfortable being measured by impact, not activity. Clear communicator who can translate data into decisions. Ethical, quality-driven approach to authority building. Collaborative leader genuinely invested in team growth and success. Adaptable, proactive, and future-focused.
Benefits
  • - 🎄 **Christmas Bonus**: 30 days, to be paid in December.
  • - 🩺 **Major Medical Expense Insurance**: Coverage up to $20,000,000.00 MXN.
  • - 🩹 **Minor Medical Insurance**: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
  • - 😁 **Dental Insurance**: Always smile with confidence!
  • - 💼 **Life Insurance**
  • - 🌴 **Vacation Days**: 12 vacation days.
  • - + 📅 **Floating Holidays**: 3
  • - 📱 Cell Phone Reimbursement & Transportation Subsidy.
  • - 🌐 **Hybrid Scheme**: Enjoy the best of both worlds, remote and in-office work.
  • - 🌍 **Multicultural Exposure**: Work with operations within Mexico and the United States.
  • - 🎉 **MezTal Internal Events**: Strike a healthy balance between your professional and personal goals.
  • - 💸 **Exclusive Discounts**: Benefits with different companies for being part of MezTal.
  • - 📚 **Academic Agreements**: Access to national universities and language schools.
  • - 🚀 **Career Growth**: We will search for the best conditions for progressing in your career.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
advanced SEOentity-based SEOsemantic SEOAI-driven optimizationgenerative engine optimizationtechnical SEOlocal SEOcontent strategybacklink strategiesperformance metrics
Soft skills
strategic thinkingresults-driven mindsetclear communicationethical approachcollaborative leadershipadaptabilityproactivitycuriosityaccountabilitycontinuous improvement