MezTal

Paid Search Strategist

MezTal

full-time

Posted on:

Location Type: Hybrid

Location: Guadalajara • 🇲🇽 Mexico

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Job Level

Mid-LevelSenior

About the role

  • - Ensure media budgets, optimizations, and performance are executed and aligned with client goals
  • - Build campaigns, keywords, and ads
  • - Configure Google Tag Manager to measure conversions across advertising platforms
  • - Manage regular campaign optimizations to improve performance
  • - Produce insights, reports and commentary for client discussions
  • - Ensure agency processes, best practices and tech automation are implemented across client accounts
  • - Support the team with QA checking to ensure ongoing campaign builds and account changes are correct
  • - Communicate performance opportunities & issues with the team while recommending solutions
  • - Perform regular analyses and make data-driven recommendations

Requirements

  • - 3-5 years of experience managing paid search accounts and are naturally curious about learning to advance paid media strategies and tactics.
  • - Proactive and solutions-focused
  • - Passion for marketing and the digital world
  • - Smart and data-driven work approach
  • - Experience as a Paid Search Specialist
  • - Hands-on experience with Google Ads and Meta Ads
  • - Proficient in Google Tag Manager including the configuration and troubleshooting of triggers and tags for conversion measurement in Google Ads, Meta and GA4
  • - Excellent communication skills, both written and verbally, with the ability to connect reporting metrics to optimization actions
  • - Able to take direction and work independently, utilizing paid search skills to identify optimization opportunities
Benefits
  • - 🎄 **Christmas Bonus**: 30 days, to be paid in December.
  • - 🩺 **Major Medical Expense Insurance**: Coverage up to $20,000,000.00 MXN.
  • - 🩹 **Minor Medical Insurance**: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
  • - 😁 **Dental Insurance**: Always smile with confidence!
  • - 💼 **Life Insurance**
  • - 🌴 **Vacation Days**: 12 vacation days.
  • - + 📅 **Floating Holidays**: 3
  • - 📱 Cell Phone Reimbursement & Transportation Subsidy.
  • - 🌐 **Hybrid Scheme**: Enjoy the best of both worlds, remote and in-office work.
  • - 🌍 **Multicultural Exposure**: Work with operations within Mexico and the United States.
  • - 🎉 **MezTal Internal Events**: Strike a healthy balance between your professional and personal goals.
  • - 💸 **Exclusive Discounts**: Benefits with different companies for being part of MezTal.
  • - 📚 **Academic Agreements**: Access to national universities and language schools.
  • - 🚀 **Career Growth**: We will search for the best conditions for progressing in your career.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid search managementcampaign optimizationdata analysisconversion measurementGoogle AdsMeta AdsGoogle Tag ManagerGA4keyword buildingreporting
Soft skills
proactivesolutions-focusedcommunicationdata-drivenindependent workcuriosityteam collaborationproblem-solvingattention to detailadaptability