User Acquisition Manager

meutudo.

Leading User Acquisition team in a fintech transforming credit in Brazil. Strategic media management and team development with a focus on performance-driven outcomes.

Posted 8/1/2026full-timeFortaleza • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading user acquisition strategies, managing significant media budgets, and applying advanced attribution methodologies. Proficient in leveraging data-driven insights and automation to optimize growth operations and enhance team performance.

Highest-signal resume keywords

User Acquisition StrategyPaid Media ManagementAttribution MethodologiesTeam LeadershipAutomation and AI Implementation

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Applicant Tracking System Keywords

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Hard Skills

SQLPythonStatistical ModelingCohort AnalysisBudget AllocationIncrementality TestingCreative IntelligencePerformance TrackingMedia StrategyAd Spend Management

Soft Skills

Executive CommunicationPeople Management

Tools & Technologies

Google AdsMeta AdsTikTok AdsAdjustAppsFlyerDatabricks

Industry Keywords

FintechCredit Unit EconomicsLTVROASReferral Programs

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Lead and develop the User Acquisition team, defining priorities, tracking cadences and individual development plans;
Define meutudo's paid media strategy;
Own the paid media budget, approving allocations across campaigns using marginal ROI and economic surplus frameworks developed and maintained by the team;
Report results to leadership/directors and align media strategy with Product, Creative, Growth/CRM and Martech at the executive level;
Ensure the advancement of attribution methodology (MMPs, last click/first click) and the quality of the team's LTV/ROAS models, in partnership with Credit/Finance and Martech;
Execute and prioritize creative intelligence and automation initiatives (AI applied to growth ops) led by the team;
Serve as the primary point of contact with Martech for the evolution of media data infrastructure (e.g., native ingestion into Databricks);
Ensure governance and documentation of the team's operational knowledge (frameworks, playbooks) in the Growth knowledge base.

Requirements

What you’ll need

Bachelor's degree or higher in Engineering, Business Administration, Economics, Statistics/Mathematics or related fields;
Previous experience leading people/paid media teams focused on performance, including setting priorities, tracking cadences and developing the team;
Solid experience operating and strategizing user acquisition channels (Google Ads, Meta Ads, TikTok Ads, ad networks, programmatic), with a track record of managing significant budgets (multi-figure monthly ad spend);
Advanced knowledge of attribution tools (MMPs such as Adjust, AppsFlyer) and frameworks (last click, first click, incrementality);
Technical fluency to guide and review the team's quantitative work (SQL, Python, statistical/cohort modeling);
Executive communication: ability to report to senior leadership and translate complex models (marginal ROI, elasticity, budget allocation) into business decisions;
People management: recruiting, developing and evaluating performance of UA analysts/specialists;
Experience managing media budgets in fintech/credit, with an understanding of credit unit economics (cohort LTV, margin, revenue);
Experience leading creative intelligence or media-data initiatives (embeddings, ML, statistical tests for creative performance);
Experience implementing automation/AI applied to growth ops (agents, dashboards, automated reporting) as productivity levers for the team;
Experience with incrementality testing at scale (e.g., geolift);
Familiarity with referral programs (MGM), either having participated in or developed one.

Benefits

Comp & perks

Meal/food allowance on an iFood card (yes, you can order your favorite meal!)
Daily transport allowance on the iFood card to get where you need to go
Health insurance — the company covers 100% of the base monthly premium (with co-pay)
TotalPass to stay active and take care of your body
Star Bem and Avus — health platforms and discounts to support your wellness journey
Childcare allowance (according to the applicable collective bargaining agreement)
One day off per month to enjoy as you wish
R$50 birthday voucher to celebrate your way
Annual PPR program (performance-based bonus), because growing together is better!
No dress code