Business Development Associate, Demand Generation

MetaSource

Business Development Associate tasked with creating outreach campaigns and generating leads for MetaSource. A flexible role focusing on achieving sales results and engagement.

Posted 5/26/2026part-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $18 - $20 per hourWebsite

About the role

Key responsibilities & impact

Identify Target Markets and Prospects – Develop Ideal Customer Profiles (ICPs) through collaboration with the sales team and available data sources
Generate lists of companies and contacts that fit our target sectors and job roles
Execute Multichannel Outreach Campaigns — Launch personalized email sequences in HubSpot and follow a structured outreach timeline to engage potential customers
Ensure messages are aligned with current marketing offers
Perform Social Media Prospecting — Search and connect with leads on LinkedIn, Facebook, Instagram, and X (formerly Twitter)
Use voice notes, messaging templates, and advanced search to build engagement
Create and Manage Email Sequences — Customize and launch outbound email campaigns in HubSpot using pre-designed workflows
Monitor performance and ensure consistent communication over a 4 to 6 week span
Conduct High-Volume Phone Outreach — Make daily outbound calls to assigned leads to initiate conversations or follow up on digital outreach
Track and schedule callbacks based on responses
Track and Report Lead Engagement — Maintain accurate and real-time records in HubSpot, Asana, and Excel
Identify trends in outreach performance and adjust tactics accordingly
Use Automation and Tools Efficiently — Set up and monitor automated messaging tools for platforms like X
Maximize productivity through tech-enabled outreach strategies
Optimize Lead Lists — Regularly update and refine prospect lists to ensure outreach efforts are targeting the right people and companies based on response data and engagement trends
Collaborate with Sales and Marketing — Provide feedback to the Business Development team on what messaging and channels are working best
Suggest improvements for campaign strategies based on your findings
Meet Daily Activity Goals — Consistently meet or exceed targets such as 150 messages sent, 50 phone calls made, and 20+ new social contacts per day
Be accountable for your own productivity while working autonomously

Requirements

What you’ll need

Educational background in business, marketing, communications, or related preferred
Past sales, outreach, or club leadership experience is a plus—but drive and personality matter most
Clear communicator with strong writing and persuasion skills
Comfortable using Excel/Google Sheets and navigating online platforms
Experience with CRM or outreach tools (like HubSpot) is a plus—but we’ll teach you what you need to know
Competitive mindset and self-motivation—you thrive on challenges and results
Outgoing, confident, and not afraid to message or call someone new
Coachable, curious, and eager to learn from professionals in the field
Organized and accountable—you own your work and your results

Benefits

Comp & perks

$20 per meeting
$500 per closed/won deal

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingmultichannel outreachlead engagement trackingdata analysisprospect list optimizationphone outreachsocial media prospectingautomation toolsCRM usagecampaign strategy improvement

Soft Skills

clear communicationstrong writing skillspersuasion skillsself-motivationcompetitive mindsetoutgoing personalityorganizational skillsaccountabilitycuriositycoachability