MetaSource

Business Development and Demand Generation Associate

MetaSource

part-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $18 - $20 per hour

About the role

  • Identify Target Markets and Prospects –Develop Ideal Customer Profiles (ICPs) through collaboration with the sales team and available data sources.
  • Generate lists of companies and contacts that fit our target sectors and job roles.
  • Execute Multichannel Outreach Campaigns —Launch personalized email sequences in HubSpot and follow a structured outreach timeline to engage potential customers.
  • Ensure messages are aligned with current marketing offers.
  • Perform Social Media Prospecting —Search and connect with leads on LinkedIn, Facebook, Instagram, and X (formerly Twitter).
  • Use voice notes, messaging templates, and advanced search to build engagement.
  • Create and Manage Email Sequences —Customize and launch outbound email campaigns in HubSpot using pre-designed workflows.
  • Monitor performance and ensure consistent communication over a 4 to 6 week span.
  • Conduct High-Volume Phone Outreach —Make daily outbound calls to assigned leads to initiate conversations or follow up on digital outreach.
  • Track and schedule callbacks based on responses.
  • Track and Report Lead Engagement —Maintain accurate and real-time records in HubSpot, Asana, and Excel.
  • Identify trends in outreach performance and adjust tactics accordingly.
  • Use Automation and Tools Efficiently —Set up and monitor automated messaging tools for platforms like X.
  • Maximize productivity through tech-enabled outreach strategies.
  • Optimize Lead Lists —Regularly update and refine prospect lists to ensure outreach efforts are targeting the right people and companies based on response data and engagement trends.
  • Collaborate with Sales and Marketing —Provide feedback to the Business Development team on what messaging and channels are working best.
  • Suggest improvements for campaign strategies based on your findings.
  • Meet Daily Activity Goals —Consistently meet or exceed targets such as 150 messages sent, 50 phone calls made, and 20+ new social contacts per day.
  • Be accountable for your own productivity while working autonomously.

Requirements

  • Educational background in business, marketing, communications, or related preferred
  • Past sales, outreach, or club leadership experience is a plus—but drive and personality matter most
  • Clear communicator with strong writing and persuasion skills
  • Comfortable using Excel/Google Sheets and navigating online platforms
  • Experience with CRM or outreach tools (like HubSpot) is a plus—but we’ll teach you what you need to know
  • Competitive mindset and self-motivation—you thrive on challenges and results
  • Outgoing, confident, and not afraid to message or call someone new
  • Coachable, curious, and eager to learn from professionals in the field
  • Organized and accountable—you own your work and your results
Benefits
  • Bonuses: $20 per meeting, $500 per closed/won deal
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generationemail marketingsocial media prospectingdata analysiscampaign managementoutbound callingperformance trackingautomationcustomer profilingmultichannel outreach
Soft Skills
communicationpersuasionself-motivationorganizationaccountabilitycuriositycoachabilitycompetitive mindsetdriveinterpersonal skills