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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining and executing go-to-market strategies for trading features, with a strong focus on user needs, market insights, and measurable outcomes. Proven ability to lead product launches and lifecycle marketing initiatives while collaborating across cross-functional teams to drive growth in the fintech and crypto sectors.
Highest-signal resume keywords
Product MarketingGo-To-Market StrategyLifecycle MarketingCross-Functional CommunicationData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product LaunchMarket ResearchCompetitive AnalysisUser Journey OptimizationGrowth Strategy
Soft Skills
Strategic ThinkingStorytellingProject LeadershipInfluence
Industry Keywords
FintechCryptoWeb3DeFiOnchain User Behaviour
Tech Stack
Tools & technologiesWeb3
About the role
Key responsibilities & impact- Define and execute end-to-end GTM strategy for features within Trading across global markets — from opportunity sizing and positioning through to launch and lifecycle optimisation
- Partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential
- Act as a strategic thought partner to Product and Growth, representing user needs and market realities in decision-making
- Influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research
- Lead product and feature launches, crafting narratives that resonate with crypto traders and holders,
- Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels
- Partner with Growth and Analytics to identify friction points and opportunities within user journeys, translating insights into programmes that move key metrics — conversion, volume, retention
- Ensure strong measurement and continuous iteration — every campaign should have clear success metrics and documented learnings
- Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns that connect product value to cultural relevance
- Align cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution
- Partner with Data and Product to monitor performance, share learnings, and continually refine GTM approaches
- Strengthen MetaMask's reputation as a trusted, user-first brand in the Trading community
- Support education, community, and influencer programmes that drive awareness and confidence — particularly among emerging market segments
- Ensure consistency in storytelling across all surfaces, from lifecycle emails to content and brand campaigns
Requirements
What you’ll need- 6 to 8+ years in product marketing, ideally within fintech, crypto, or a high-growth consumer tech environment
- Demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes
- Strong strategic thinking and storytelling ability — able to turn complex product concepts into clear, compelling narratives
- Analytical and outcome-driven; comfortable interpreting data and using insight to inform both marketing and product strategy
- Exceptional cross-functional communication, influence, and project leadership skills
- Deep curiosity about web3, DeFi, and onchain user behaviour — or direct experience in the crypto ecosystem
- Nice to have: experience in leading GTM for perps trading and prediction markets products and leading GTM to Asia audience.
Benefits
Comp & perks- Competitive salary
- Fully remote work
- Opportunity to work with a diverse team
- Professional development opportunities