KOL Marketing Manager

MetaMask

full-time

Posted on: 1/13/2026

Location Type: Remote

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About the role

Shape Asia Pacific KOL/influencer strategy and community growth across X, Telegram, Youtube, WeChat and other social channels.
Scale awareness, trust, and user activation by building high-impact creator partnerships.
Manage day-to-day operations of community groups on Telegram, X, WeChat. 
Localize community initiatives and content for priority markets; coordinate AMAs, events, meetups.
Deliver channel plan and campaigns for product launches with clear messaging.

3-6 years of experience in Web3 marketing, directly contributing to community growth and impactful influencer collaborations.
Proven success in influencer marketing or KOL management within Web3, blockchain, or cryptocurrency, with a strong ability to manage and leverage KOL relationships to achieve marketing goals.
Extensive network with Web3 KOLs and demonstrated strong account management skills to readily leverage existing relationships for impactful campaigns.
Deep familiarity with crypto culture and products
Experience utilizing social media platforms and analytics tools to measure the impact of influencer and community initiatives on key business metrics
Excellent communication and interpersonal skills to build strong rapport and collaborate effectively with content creators and influencers, ensuring alignment with brand messaging and campaign goals.
Contracting and budget management; comfortable negotiating rates and deliverables.
Fluent in English and Mandarin.

Benefits

Tip: use these terms in your resume and cover letter to boost ATS matches.

Web3 marketinginfluencer marketingKOL managementaccount managementcommunity growthcampaign planningcontent localizationbudget managementnegotiation

communicationinterpersonal skillscollaborationrelationship building