Principal Brand Designer

. Lead the brand design process from concept to execution, setting the creative and strategic vision for brands.

Posted 5/6/2026full-timeRemote • 🏈 Anywhere in North AmericaLeadWebsite

Key responsibilities & impact

Lead the brand design process from concept to execution, setting the creative and strategic vision for brands.
Develop inspiring, relevant, and scalable brand identities that strengthen digital products and businesses.
Act as a trusted partner to clients and internal teams, educating them on brand best practices and guiding them through a rigorous but agile branding process.
Work closely with Product Designers, Product Managers, and Client Partners to ensure brand identity aligns seamlessly with product experiences.
Advocate for brand thinking across the organization, increasing brand literacy within our teams and clients.
Deliver polished, well-documented brand systems that serve as an enduring source of truth for internal and external teams.
Push creative boundaries, exploring motion, 3D, and interactive elements to elevate brand experiences.
Present, sell, and defend creative work to stakeholders, ensuring buy-in and alignment at every stage of the process.

What you’ll need

7+ years of experience in brand design, marketing, or visual identity, with a portfolio showcasing brand identities that live in digital environments.
Proven expertise in translating brand strategy into compelling visual identities, design systems, and marketing materials.
Strong presentation skills—you can confidently articulate design rationale to large stakeholder groups.
Experience working in collaborative, highly iterative environments, sharing work frequently and refining based on feedback.
Proficiency in Figma, Illustrator, Photoshop, and a deep understanding of brand documentation and systematization.
A passion for storytelling and the ability to create narratives that drive brand engagement.
Comfortable leading workshops, brand exercises, and sprints with both internal and external teams.
A deep understanding of product design principles and how brand design integrates with digital experiences.

Comp & perks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand designvisual identitydesign systemsmarketing materialsstorytellingproduct design principlesbrand documentationsystematization

Soft Skills

presentation skillscollaborationiterative designarticulation of design rationaleleading workshopsguiding teamsadvocating for brand thinking