Mesa Laboratories, Inc.

Director, Sales and Marketing – Life Science

Mesa Laboratories, Inc.

full-time

Posted on:

Location Type: Remote

Location: Colorado • Montana • United States

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Salary

💰 $177,750 - $222,250 per year

Job Level

Lead

About the role

  • Lead the creation and implementation of integrated sales and marketing strategies to drive revenue growth, profitability, and market share across healthcare product lines.
  • Oversee global sales operations, including a sales team that manages direct customers and distributors, ensuring alignment with business objectives and performance targets.
  • Direct downstream marketing initiatives including campaign development, product positioning, messaging, and promotional activities tailored to hospital and dental markets.
  • Strengthen relationships with key customers, influencers, and stakeholders through targeted engagement strategies, account management, and customer experience programs.
  • Build, lead, and mentor a high-performing commercial team, fostering a culture of accountability, collaboration, and continuous improvement.
  • Utilize competitive analysis, market trends, and customer insights to inform commercial decisions and refine go-to-market approaches.
  • Equip sales teams with tools, training, and resources to effectively communicate value propositions and close deals.
  • Establish and monitor KPIs for sales and marketing activities, using data-driven insights to optimize performance through Daily Management.
  • Partner with Product Management, Regulatory, and Operations to ensure successful product launches and sustained market success.
  • Manage commercial budgets, ensuring efficient allocation of resources to maximize impact and return on investment.
  • Ensure consistent brand messaging and positioning across all customer touchpoints and marketing channels.

Requirements

  • Bachelor's degree in science, engineering, or business
  • 10-15 years of progressive experience in sales and marketing roles within the life science space (medical device and pharmaceutical)
  • Minimum 5 years people management experience in lead or leadership roles managing both marketing/product and sales teams
  • Experience launching new medical devices to global B2B customers
  • Demonstrated experience managing direct sales team globally. Distributor management experience is preferred.
  • Experience leading pricing analysis and strategy
  • Demonstrated experience building and executing integrated marketing campaigns, both inbound and outbound
  • Experience leading tradeshow strategy and execution, including measuring ROI
  • Experience building and developing high-performing sales and marketing teams across multiple geographies
  • Willingness and ability to travel domestically and internationally as needed to support commercial initiatives and team engagement (Approx. 25-35% of time)
Benefits
  • Eligible for benefits the first day of the month after you start
  • Tiered Medical, Dental and Vision Insurance options
  • Health savings (HSA), healthcare & dependent care flexible spending (FSA) accounts
  • Company paid short term and long-term disability (unless covered by a state disability plan)
  • Company paid life insurance and AD&D
  • Flexible Time Off Policy
  • Paid sick leave of 48 hours per calendar year
  • Eligible employees may receive four (4) weeks paid Care Giver leave after 1 year of service or in accordance with state leave laws
  • 401(k) plan that provides a 4% Safe Harbor company match on a 4% employee contribution that begins on Day 1
  • Employee Wellness and Financial Assistance Resources through Cigna and NY Life
  • Nine (9) paid company holidays per year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales strategymarketing strategycampaign developmentproduct positioningaccount managementKPI monitoringpricing analysisintegrated marketing campaignstradeshow strategydata-driven insights
Soft Skills
leadershipmentoringcollaborationcommunicationcustomer engagementteam buildingaccountabilitycontinuous improvementrelationship managementstrategic thinking
Certifications
Bachelor's degreeMBA (preferred)