Performance Marketing

• Manage end-to-end execution of Google Ads (Search, DemandGen, YouTube, and others) and MNTN TV Ads — including campaign setup, optimization, budget pacing, creative testing, and reporting
• Optimize campaign performance to drive qualified, eligible applications efficiently and at scale
• Conduct systematic creative and audience testing to improve campaign performance
• Manage one direct report through mentorship, coaching, and performance management
• Collaborate closely with our Digital Marketing Manager on Meta, TikTok, and Reddit Ads — staying informed, sharing insights, and surfacing strategic opportunities
• Build and maintain dashboards to monitor full-funnel performance (applicants → eligibility → application → enrollment)
• Analyze campaign data to identify opportunities, red flags, and areas for refinement
• Partner with content, lifecycle, and admissions teams to align messaging and improve performance across the user journey

Paid Media Manager – Temporary, Full-Time

Campaign Manager, German Speaker

Paid Media Manager

Google Ads & SEO Manager

Performance Marketing Manager – Emerging Media, Channel Innovation

Paid Media Strategist