Digital Marketing Manager

MeridianLink

Digital Marketing Manager supporting execution and optimization of B2B digital campaigns at MeridianLink. Collaborating with teams to drive pipeline growth and optimize paid channels.

Posted 5/20/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $70,000 - $110,300 per yearWebsite

About the role

Key responsibilities & impact

Execute and optimize paid media campaigns across search, social, display, and ABM platforms to support demand and pipeline goals
Develop and execute segmentation strategies, including account-based marketing programs (e.g., 6sense or similar tools)
Manage day-to-day campaign setup, optimization, and performance monitoring across platforms such as Google, LinkedIn, Meta, YouTube and Display (e.g. 6Sense)
Plan, forecast, and manage budget allocation and pacing to ensure efficient spending
Inform channel mix decisions and develop paid media strategy to maximize pipeline and ROI
Test and evaluate new channels, formats, and tactics to improve efficiency and results
Partner with Campaign Managers, Product Marketing, Creative, SEO/Web, and Marketing Operations to ensure paid media aligns with campaign objectives
Manage relationships with industry publications and media partners, owning sponsorship strategy, negotiating placements, and reporting performance
Analyze and report on campaign performance, sharing clear insights and optimization recommendations
Establish and maintain accurate conversion tracking and attribution across paid platforms (LinkedIn, Google, 6sense) in partnership with Marketing Operations

Requirements

What you’ll need

2–4 years of experience in B2B digital marketing, paid media, or demand generation
Bachelor’s degree in Marketing, Business, Communications, or a related field
Hands-on experience with LinkedIn Ads and at least one additional paid platform (Google Ads, Meta, or programmatic)
Familiarity with ABM platforms such as 6sense (or similar)
Experience working with budgets, performance metrics, and campaign reporting
Strong analytical skills and comfort working with data and dashboards
Exposure to marketing automation and CRM platforms such as HubSpot and Salesforce
Detail-oriented with strong organizational and time management skills
Ability to balance learning strategy with hands-on execution in a fast-paced environment
Clear written and verbal communication skills

Benefits

Comp & perks

Insurance coverage (medical, dental, vision, life, and disability)
Flexible paid time off
Paid holidays
401(k) plan with company match
Remote work

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid mediaB2B digital marketingdemand generationcampaign optimizationsegmentation strategiesconversion trackingattributionperformance metricsdata analysiscampaign reporting

Soft Skills

analytical skillsorganizational skillstime managementcommunication skillsdetail-orientedstrategic thinkingcollaborationnegotiationadaptabilityexecution