Principal Demand Generation Campaign Manager
MeridianLink
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $104,148 - $177,600 per year
Job Level
About the role
- Own customer demand strategy for assigned products and segments, driving qualified expansion and cross-sell pipeline through targeted, multi-channel campaigns
- Plan and execute integrated demand programs across email, paid media, digital advertising, webinars, events, content syndication, and sales-triggered campaigns
- Partner closely with Customer Sales and Account Management to align campaigns to sales plays, priorities, and pipeline goals, ensuring strong follow-up and conversion
- Translate customer data and intent signals (usage, engagement, lifecycle stage, firmographics) into actionable audience segmentation and messaging strategies
- Drive pipeline outcomes, not just activity—owning performance against KPIs including engagement, MQLs, sales-ready accounts, pipeline dollars, and revenue influence
- Leverage marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) to build, execute, and optimize campaigns at scale
- Continuously optimize performance through testing, experimentation, and analytics across messaging, channels, and targeting
- Collaborate cross-functionally with Product Marketing, Customer Marketing, Sales, Digital, and Creative to develop compelling, customer-specific content and assets
- Manage budgets and forecasts for assigned programs, optimizing spend to maximize ROI and pipeline contribution
- Set standards that scale customer demand generation by developing playbooks, best practices, and reporting frameworks; sharing insights and recommendations; and improving cross-functional ways of working to increase pipeline impact
Requirements
- 6–8+ years of experience in B2B demand generation, lifecycle marketing, or digital marketing, ideally in B2B SaaS or fintech
- Proven success driving expansion, cross-sell, or post-sale demand within an existing customer base
- Strong understanding of customer lifecycle marketing, account-based approaches, and sales-aligned campaign execution
- Hands-on experience with marketing automation and CRM platforms, including campaign build, reporting, and optimization
- Highly analytical and data-driven, with the ability to turn insights into clear actions and recommendations
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
- Excellent collaboration and communication skills, with confidence partnering with Sales and senior stakeholders
- Bachelor’s degree or equivalent practical experience
Benefits
- Insurance coverage (medical, dental, vision, life, and disability)
- Flexible paid time off
- Paid holidays
- 401(k) plan with company match
- Remote work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationlifecycle marketingdigital marketingcustomer segmentationcampaign optimizationperformance metricsanalyticsbudget managementproject managementcross-sell strategy
Soft Skills
analytical skillscollaborationcommunicationproject managementstrategic thinkingadaptabilityproblem-solvingstakeholder managementtime managementleadership
Certifications
Bachelor’s degree