Principal Demand Generation Campaign Manager

MeridianLink

Principal Demand Generation Campaign Manager managing targeted campaigns to drive customer expansion for MeridianLink. Collaborating with sales and marketing teams to optimize demand strategies.

Posted 4/13/2026full-timeRemote • 🇺🇸 United StatesLead💰 $104,148 - $177,600 per yearWebsite

About the role

Key responsibilities & impact

Own customer demand strategy for assigned products and segments, driving qualified expansion and cross-sell pipeline through targeted, multi-channel campaigns
Plan and execute integrated demand programs across email, paid media, digital advertising, webinars, events, content syndication, and sales-triggered campaigns
Partner closely with Customer Sales and Account Management to align campaigns to sales plays, priorities, and pipeline goals, ensuring strong follow-up and conversion
Translate customer data and intent signals (usage, engagement, lifecycle stage, firmographics) into actionable audience segmentation and messaging strategies
Drive pipeline outcomes, not just activity—owning performance against KPIs including engagement, MQLs, sales-ready accounts, pipeline dollars, and revenue influence
Leverage marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) to build, execute, and optimize campaigns at scale
Continuously optimize performance through testing, experimentation, and analytics across messaging, channels, and targeting
Collaborate cross-functionally with Product Marketing, Customer Marketing, Sales, Digital, and Creative to develop compelling, customer-specific content and assets
Manage budgets and forecasts for assigned programs, optimizing spend to maximize ROI and pipeline contribution
Set standards that scale customer demand generation by developing playbooks, best practices, and reporting frameworks; sharing insights and recommendations; and improving cross-functional ways of working to increase pipeline impact

Requirements

What you’ll need

6–8+ years of experience in B2B demand generation, lifecycle marketing, or digital marketing, ideally in B2B SaaS or fintech
Proven success driving expansion, cross-sell, or post-sale demand within an existing customer base
Strong understanding of customer lifecycle marketing, account-based approaches, and sales-aligned campaign execution
Hands-on experience with marketing automation and CRM platforms, including campaign build, reporting, and optimization
Highly analytical and data-driven, with the ability to turn insights into clear actions and recommendations
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
Excellent collaboration and communication skills, with confidence partnering with Sales and senior stakeholders
Bachelor’s degree or equivalent practical experience

Benefits

Comp & perks

Insurance coverage (medical, dental, vision, life, and disability)
Flexible paid time off
Paid holidays
401(k) plan with company match
Remote work

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationlifecycle marketingdigital marketingcustomer segmentationcampaign optimizationperformance metricsanalyticsbudget managementproject managementcross-sell strategy

Soft Skills

analytical skillscollaborationcommunicationproject managementstrategic thinkingadaptabilityproblem-solvingstakeholder managementtime managementleadership

Certifications

Bachelor’s degree