Meridian Bioscience Inc.

Downstream Marketing Manager – Immunoassay Portfolio

Meridian Bioscience Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Own and execute downstream marketing strategy for the Immunoassay portfolio across the product lifecycle
  • Develop and maintain customer-facing assets
  • Lead go-to-market planning for new product introductions, line extensions, and portfolio updates
  • Translate technical and product features into clear, differentiated customer value propositions
  • Develop and maintain consistent portfolio messaging aligned with product strategy and brand guidelines
  • Ensure alignment of messaging across sales, digital, and marketing channels
  • Partner with Sales and Commercial teams to understand customer needs and objections
  • Develop tools to support the sales process, including competitive positioning, FAQs, and objection-handling materials
  • Support sales training initiatives related to immunoassay products
  • Collaborate with Digital Marketing to develop and execute integrated campaigns supporting portfolio growth
  • Provide content, messaging, and market insights for web, email, and other digital channels
  • Analyze campaign performance and customer engagement to optimize downstream efforts
  • Monitor market trends, customer needs, and competitive activity within the immunoassay space
  • Provide actionable insights to Product Management and Commercial teams to inform strategy and prioritization

Requirements

  • Bachelor’s Degree in Marketing, Life Sciences, Biology, Chemistry, or a related field; Advanced degree in a scientific or business discipline preferred
  • 5+ years of experience in downstream marketing, production marketing or commercial marketing within life sciences, diagnostics or biotech
  • Strong understanding of immunoassays, diagnostics, and related technologies
  • Demonstrated experience supporting go-to-market initiatives
  • Ability to translate complex technical information into clear, customer-focused messaging
  • Proven ability to collaborate cross-functionally in a matrixed organization
  • Preferred: experience supporting B2B life science or diagnostics customers
  • Preferred: Familiarity with digital marketing campaigns and marketing analytics
  • Strategic thinking and strong execution focus
  • Excellent written and verbal communication skills
  • Strong project management and organizational abilities
  • Customer and market-orientated mindset
  • Comfortable working independently with high ownership and accountability
  • Travel up to 25%
Benefits
  • Competitive salary
  • Flexible working hours
  • Professional development budget
  • Home office setup allowance
  • Global team events
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
downstream marketinggo-to-market strategycustomer-facing assetscompetitive positioningmarketing analyticsimmunoassaysdiagnosticsportfolio messagingsales trainingcampaign performance analysis
Soft Skills
strategic thinkingexecution focuswritten communicationverbal communicationproject managementorganizational abilitiescollaborationcustomer-oriented mindsetindependenceaccountability
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in Life SciencesBachelor’s Degree in BiologyBachelor’s Degree in ChemistryAdvanced degree in scientific disciplineAdvanced degree in business discipline