Meridian Bioscience Inc.

Director, Global Marketing

Meridian Bioscience Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Lead global downstream marketing strategy for assigned product lines and platforms within the Diagnostics portfolio.
  • Translate global portfolio strategy into clear positioning, value propositions, messaging, and commercial plans.
  • Ensure consistent global brand and product messaging while enabling appropriate regional flexibility.
  • Own end-to-end lifecycle management for assigned products, from launch through growth, maturity, and end-of-life.
  • Partner with cross-functional teams, like Sales, R&D, Regulatory, Operations, and Clinical Affairs to incorporate customer insights, unmet needs, and commercial requirements into development and enhancement plans.
  • Drive post-launch optimization, line extensions, and differentiation strategies.
  • Lead global go-to-market planning, including launch strategy, pricing inputs, promotional planning, and commercialization readiness.
  • Lead the development and delivery of sales enablement tools, training materials, and launch communications in partnership with Sales and Commercial Operations.
  • Ensure disciplined launch execution with clear milestones, metrics, and accountability.
  • Leverage market research, voice-of-customer, and competitive intelligence to inform strategy and execution.
  • Monitor industry trends, customer workflows, and competitive dynamics across global diagnostics markets.
  • Translate insights into actionable recommendations for portfolio, messaging, and commercial priorities.
  • Serve as a key marketing partner to global and regional Sales leaders.
  • Collaborate closely with R&D, Clinical Affairs, Regulatory, Quality, Supply Chain, and Finance to ensure aligned commercialization.
  • Support strategic partnerships and distributor relationships as required, including coordination with external partners.
  • Lead, coach, and develop a high-performing global marketing team (Marketing managers and/or regional marketing leads).
  • Establish clear objectives, performance expectations, and development plans.
  • Foster a culture of accountability, collaboration, and continuous improvement.
  • Ensure all marketing activities, claims, and materials comply with regulatory, clinical, and quality requirements.
  • Uphold Meridian policies, ethical standards, and best practices across global markets.

Requirements

  • Bachelor’s degree in marketing, business, life sciences, or related field required
  • MBA or advanced degree preferred
  • 10–15 years of marketing experience within medical devices, IVD, or diagnostics
  • Demonstrated success in global product marketing, commercialization, and launch leadership
  • Experience leading and influencing cross‑functional, global teams
  • Strong understanding of regulated healthcare markets and global commercialization models
  • Strategic and execution‑oriented marketing leadership
  • Deep understanding of diagnostics customers, workflows, and value drivers
  • Strong analytical and market‑insight capabilities
  • Excellent communication, influence, and stakeholder‑management skills
  • Proven ability to balance global consistency with regional market needs
Benefits
  • Health insurance
  • 401(k) matching
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
global product marketingcommercializationlaunch leadershipmarket researchcompetitive intelligencesales enablementpricing strategypromotional planninglifecycle managementdata analysis
Soft Skills
leadershipcollaborationcommunicationinfluencestakeholder managementcoachingstrategic thinkingaccountabilitycontinuous improvementteam development
Certifications
Bachelor's degreeMBA or advanced degree