Commercial Marketing Manager
Meridian Bioscience Inc.
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Obtain an understanding of the assigned product categories, competition, segmentation, and the positioning of Meridian within the marketplace.
- Develop annual Global Marketing Plan and execute strategies in order to meet revenue and earnings expectations.
- Measure progress weekly, working closely with sales operations and finance.
- Demonstrate proficiency with CRM, financial reporting systems, and other Marketing resources.
- Make data driven decisions on how to improve processes to drive sales outcomes.
- With Global Field input, develop and execute tactics that will drive commercial teams to achieve short- and long-term goals.
- Clearly communicate objectives, segmentation, key messages, value proposition, positioning, tactics and expected follow up.
- Develop and execute product marketing strategies and tactical plans to drive awareness, demand, and adoption of our products in the target market.
- Conduct market research to understand customer needs, competitive landscape, and market trends, and use insights to inform product positioning and messaging.
- Collaborate with cross-functional teams, including strategic marketing and commercial teams to develop product launch plans, marketing campaigns, and sales enablement materials.
- Create compelling product messaging, value propositions, and positioning statements that resonate with target audiences and differentiate our products in the market.
Requirements
- Bachelor's degree in Business, Marketing, or Science related field required.
- Minimum of 5 years of Sales and or Marketing experience in medical device environment.
- IVD experience is preferred.
- Experience with marketing plans and/or product launches preferred.
- Excellent interpersonal, organizational, written and oral communications skills.
- Computer proficiency (MS Word, and Excel)
- Ability and desire to learn technical subject matter in order to provide optimized influence in marketing programs.
- Proven ability to lead and influence others, especially with R&D and other cross functional partners, sales, high level customers and management.
Benefits
- Competitive salary
- Flexible working hours
- Professional development budget
- Home office setup allowance
- Global team events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategymarket researchproduct marketingdata analysisfinancial reportingsales enablementproduct positioningtactical planningcompetitive analysiscustomer segmentation
Soft Skills
interpersonal skillsorganizational skillswritten communicationoral communicationleadershipinfluencecollaborationstrategic thinkingproblem-solvingadaptability