MERGE

SEO Strategist

MERGE

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $66,850 - $80,200 per year

About the role

  • Be the primary architect of a client’s digital growth, balancing high-level visionary planning with hands-on execution.
  • Develop and execute comprehensive SEO strategies to increase organic website traffic and improve search engine rankings.
  • Conduct keyword research to identify high-potential target keywords and optimize website content accordingly.
  • Perform on-page optimization including meta tag optimization, URL structuring, keyword placement, and content optimization to enhance website visibility.
  • Optimize website architecture, internal linking, and navigation structure to improve user experience and search engine crawlability.
  • Monitor and analyze website performance using SEO tools and analytics platforms to identify areas for improvement and track key performance indicators (KPIs).
  • Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors in organic search rankings.
  • Identify and resolve technical SEO issues such as crawl errors, broken links, and duplicate content to improve website health and performance.
  • Monitor and report on organic search performance, rankings, and traffic metrics using SEO tools and analytics platforms.
  • Test and optimize landing pages, conversion funnels, and user journeys to maximize organic traffic conversion rates and revenue.
  • Understandably communicate complex SEO concepts to clients, ensuring transparency and trust.
  • Collaborate with cross-functional teams to implement SEO recommendations and ensure optimization efforts align with overall marketing goals.
  • Weigh the complex needs and limitations of a client environment when making strategic recommendations.
  • Be accountable for the organic growth performance of your clients, adjusting strategies to achieve positive outcomes.
  • Manage daily customer deliverables autonomously while collaborating with the team for support as needed.
  • Easily spot trends and outliers to build coherent narratives based on data.
  • Communicate with authority and understanding about SEO and digital marketing strategy both internally and externally.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of proven experience in SEO
  • Agency experience required
  • Experience with healthcare and pharmaceutical clients a plus
  • In-depth knowledge of search engine algorithms and ranking factors
  • Solid understanding of technical SEO as well as on-page and off-page optimization techniques, and keyword research
  • Experience with site launch activities and collaborating with development teams
  • Understanding of HTML, JSON-LD Schema, various CMS platforms, and site functionality
  • Proficiency with SEO tools and programs (e.g., SEMRush, Screaming Frog, etc.)
  • Ability to enhance client performance with innovative strategies and recommendations
  • Expertise in website analytics tools (e.g., Google Analytics, Google Search Console)
  • Excellent communication skills, capable of clearly explaining complex issues to both internal teams and clients
  • Strong analytical skills and ability to interpret data to drive actionable insights
  • Ability to craft compelling stories based on data
  • Ability to multitask and prioritize in a fast-paced environment
  • Creative problem-solving skills and a proactive approach to reputation management challenges
Benefits
  • Medical
  • Dental
  • Vision
  • Life Insurance
  • 401K
  • Lifestyle Spending Account
  • Employer Paid Life & Disability Insurance
  • Flexible Time off & Holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOkeyword researchon-page optimizationtechnical SEOoff-page optimizationwebsite analyticsHTMLJSON-LD Schemasite launch activitiesdata interpretation
Soft Skills
communication skillsanalytical skillscreative problem-solvingmultitaskingprioritizationcollaborationstrategic thinkingclient managementtrend analysisstorytelling
Certifications
Bachelor's degree in MarketingBachelor's degree in Business