MERGE

Associate Director, Paid Social – Life Sciences, Pharma Focus

MERGE

full-time

Posted on:

Location Type: Hybrid

Location: New York City • California • Illinois • United States

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Salary

💰 $86,450 - $103,750 per year

Job Level

Senior

About the role

  • Lead the strategy, planning, and execution of paid social campaigns across platforms such as Meta, LinkedIn, TikTok, and emerging channels
  • Develop full-funnel paid social approaches tailored to Life Sciences and pharma brands, including HCP and patient targeting strategies
  • Ensure all campaigns meet regulatory, legal, and compliance standards (MLR familiarity required) while maintaining performance rigor
  • Partner with cross-functional teams (media, analytics, strategy, creative, and client services) to deliver integrated marketing initiatives
  • Own paid social performance, including optimization strategies, testing frameworks, and continuous improvement plans
  • Translate data into actionable insights, delivering clear, executive-level reporting and recommendations
  • Manage and forecast paid social budgets, ensuring efficient allocation and strong return on investment
  • Oversee platform best practices, staying ahead of changes in privacy, targeting, and platform capabilities—especially within regulated categories
  • Guide audience strategy development, including first-party data, privacy-safe targeting, and platform-native solutions
  • Serve as a senior client lead, providing strategic guidance and building strong, trusted relationships
  • Contribute to new business efforts, including paid social strategy development, pharma-specific POVs, and pitch presentations
  • Elevate internal standards and processes for paid social excellence, particularly within regulated verticals

Requirements

  • 8–10 years of paid social strategy and execution experience
  • Demonstrated experience working in Life Sciences, pharmaceutical, or other highly regulated industries
  • Strong understanding of regulatory considerations, including MLR processes and compliance requirements in paid media
  • Proven ability to lead full-funnel paid social programs, including HCP and patient-focused campaigns
  • Deep platform expertise across Meta, LinkedIn, TikTok, Reddit and other emerging paid social channels
  • Strong analytical mindset with experience translating performance data into strategic recommendations
  • Experience with social analytics, measurement frameworks, and platform tools (e.g., Sprinklr, platform-native tools, third-party measurement solutions)
  • Ability to operate as both a strategic leader and hands-on operator when needed
  • Excellent client-facing skills, with the ability to simplify complex strategies for executive audiences
  • Highly organized, detail-oriented, and comfortable managing multiple workstreams in a fast-paced environment
  • Strong verbal, written, and presentation skills
Benefits
  • Meaningful Medical, Dental, Vision, Life Insurance
  • 401K
  • Lifestyle Spending Account
  • Employer Paid Life & Disability Insurance
  • Flexible Time off & Holidays plus many other benefits and rewards
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid social strategycampaign executionfull-funnel marketingHCP targetingpatient targetingoptimization strategiesdata analysisperformance measurementbudget managementregulatory compliance
Soft Skills
strategic leadershipclient-facing skillsorganizational skillsdetail-orientedcommunication skillspresentation skillsrelationship buildinganalytical mindsetmulti-taskingexecutive-level reporting