Senior Product Marketing Manager - API, Agentic Banking

Mercury

Product Marketing Manager at Mercury focusing on API and AI banking story and adoption. Responsible for GTM strategy and market positioning in the fintech space.

Posted 4/28/2026full-timeRemote • California, New York, Oregon • 🇺🇸 United StatesSenior💰 $153,900 - $213,700 per yearWebsite

About the role

Key responsibilities & impact

Own GTM strategy for Mercury's platform products — API, CLI, and MCP — including ICP definition, messaging & positioning, and end-to-end launch planning and execution.
Build Mercury's presence in the developer and AI-builder ecosystem: developer communities, technical content, docs-as-marketing, GitHub, Discord, Hacker News, and beyond.
Develop deep customer and market insights through qualitative and quantitative research and competitive intelligence — and use them to shape product, growth, and roadmap decisions.
Drive acquisition and adoption by designing and executing multi-channel marketing programs and growth experiments in partnership with product, engineering, and creative teams.
Champion the voice of developers and AI builders across the organization, ensuring their needs meaningfully influence product development and prioritization.
Measure, analyze, and optimize performance to refine GTM strategies and inform future platform investments.
Be a driving force in the AI marketing strategy for Mercury, establishing overall narrative, identifying trends for new product or marketing opportunities, and helping shape the AI banking vision.

Requirements

What you’ll need

+8 years of B2B product marketing experience, with at least 2 years focused on developer products, APIs, or AI platforms
Demonstrated GTM ownership: you've built messaging & positioning, defined ICPs, launched products, and driven sustained adoption, ideally for 0-to-1, AI-native, or early-stage products
Genuine fluency or interest in the current AI and agentic tooling market, you understand how MCP and CLI work, know the major LLM providers and agent frameworks, and can speak credibly with developers and founders building AI-native applications
Hands-on experience with developer marketing channels: docs sites, developer communities, technical content, and bottom-up adoption motions
Ability to translate complex technical concepts into clean, compelling narratives.
Strong cross-functional instincts; you know how to manage stakeholders, influence product roadmap decisions, and navigate ambiguous and complex problems.

Benefits

Comp & perks

base salary
equity (stock options)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

GTM strategyAPICLIMCPproduct marketingmarket insightscompetitive intelligencemulti-channel marketinggrowth experimentsAI-native products

Soft Skills

stakeholder managementinfluencenarrative developmentcross-functional collaborationproblem-solvingcustomer advocacycommunicationanalytical thinkingcreativityadaptability