Lifecycle Marketer

Mercury

Lifecycle Marketer optimizing customer engagement and product adoption at Mercury, a fintech startup aiming to enhance email marketing strategies.

Posted 4/28/2026full-timeRemote • California, New York, Oregon • 🇺🇸 United StatesMid-LevelSenior💰 $115,700 - $144,600 per yearWebsite

About the role

Key responsibilities & impact

Execute and optimize customer lifecycle programs that drive product adoption, cross-sell, and upsell
Partner with growth, product, and data teams to identify friction points in the user journey and build messaging strategies that address them
Own and iterate on customer lifecycle journeys — writing briefs, managing QA, setting logic, and analyzing performance to improve conversion
Use data to inform messaging strategy and audience segmentation, working closely with data science to define and track KPIs tied to product adoption and retention
Collaborate with copywriters, designers, and product marketers to build high-quality, user-focused communications that guide users toward value
Bring a test-and-learn mindset to the role — propose experiments, launch A/B tests, and iterate based on results

Requirements

What you’ll need

4+ years of experience in lifecycle or email marketing
Hands-on proficiency with email as a channel, and in enterprise-level marketing automation tools (bonus points for experience with Customer.io)
Experience using tools like Omni, Hex, Looker, or similar to analyze marketing experiments
AI fluency with demonstrated examples of optimizing workflows and campaigns with custom skills and/or agentic flows
B2B or B2C SaaS experience is a strong plus

Benefits

Comp & perks

The total rewards package at Mercury includes base salary, equity (stock options), and benefits.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingemail marketingaudience segmentationA/B testingdata analysisKPI trackingcampaign optimizationcustomer journey mappingmarketing automation

Soft Skills

collaborationcommunicationproblem-solvinganalytical thinkingcreativityadaptabilityproject managementstrategic thinking