Mercos

Strategic Marketing Analyst – Mid-level

Mercos

full-time

Posted on:

Location Type: Remote

Location: Brazil

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About the role

  • Plan, execute and monitor our presence at events and trade shows (pre-event, during-event and post-event strategies).
  • Create and implement creative initiatives to generate demand at these events.
  • Conduct ongoing analyses of competitors, market trends and customer behavior.
  • Define strategic positioning for campaigns based on market data.
  • Translate learnings into practical materials (Sales Enablement) to support the sales team.
  • Manage brand reputation on platforms such as Reclame Aqui and Google My Business (listening and responding to the voice of the customer).
  • Support PR strategies and monitor brand performance metrics.
  • Ensure marketing guidelines are applied consistently across other areas of the company.

Requirements

  • Availability to travel (average once per month), as travel is essential for executing Field Marketing strategies.
  • Strong experience in B2B companies.
  • Hands-on experience organizing or activating brands at events.
  • Deep knowledge of the commercial representation, manufacturing (industrial) and distribution segments.
  • Ability to extract insights from research and translate data into action plans.
  • Copywriting skills focused on sales enablement materials.
  • Experience creating marketing strategies.
Benefits
  • 💰Profit Sharing (PLR – Participation in Profits and Results)
  • 🍎Home-office allowance + meal/food voucher on the Caju flexible benefits card
  • 🤑Budget to set up your home office.
  • 🚑Health and Dental plans with national coverage
  • 👩🏽‍⚕️Access to Moodar for online psychological support (benefit extendable to family)
  • 🚑Partnership with Vidalink for discounts at pharmacies
  • 💸Financial wellness benefit with Neon
  • 💻Access to an educational platform with full scholarships for undergraduate, postgraduate, short courses, languages and MBA programs.
  • 🏋🏼‍♀️Wellhub (formerly Gympass): App providing access to partners for physical activities (gyms) and wellness services for the physical, emotional and nutritional well-being of you and your family!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event planningmarket analysissales enablementcopywritingmarketing strategy
Soft Skills
strategic thinkinganalytical skillscommunicationcustomer engagement