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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong leadership in driving revenue growth within the consumer packaged goods sector, particularly in supplements and nutraceuticals. Proven ability to manage broker networks, optimize distributor partnerships, and execute effective sales strategies across multiple channels.
Highest-signal resume keywords
Revenue GenerationSales LeadershipBroker Network ManagementRetail EconomicsDirect-To-Consumer Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ExecutionRevenue Target AchievementChannel StrategySales ReportingForecastingPipeline ManagementRetail DistributionCustomer Relationship ManagementBusiness Results MeasurementMarket Expansion
Soft Skills
LeadershipRelationship BuildingStrategic ThinkingExecution FocusCollaboration
Tools & Technologies
Shopify
Industry Keywords
Consumer Packaged GoodsSupplementsNutraceuticalsFood & BeverageDirect-To-ConsumerBroker PartnershipsRetail EconomicsNatural ProductsWholesale DistributionSales Channels
About the role
Key responsibilities & impact- Own and achieve defined revenue targets across all supplement sales channels
- Drive year-over-year revenue growth through disciplined sales execution
- Expand national, regional, natural products, and independent retail distribution
- Develop new accounts while strengthening existing customer relationships
- Build, lead, and optimize broker and distributor partnerships
- Partner with internal teams to maximize DTC revenue and promotional effectiveness
- Prioritize the highest-value sales opportunities and execute rapidly
- Monitor forecasts, pipeline health, sales reporting, and overall commercial performance
Requirements
What you’ll need- Leadership experience selling consumer packaged goods within supplements, nutraceuticals, food & beverage, or consumer health
- Proven success driving revenue through retail, wholesale, and/or direct-to-consumer channels
- Experience managing broker networks and distributor relationships
- Demonstrated history of exceeding revenue targets with measurable business results
- Strong understanding of retail economics, pricing, margins, and channel strategy
- Identifies as a sales leader first, with a passion for revenue generation and execution
- Preferred: Supplement or nutraceutical industry experience
- Preferred: Existing relationships with major natural product, specialty, regional, or national retailers
- Preferred: Experience scaling brands through broker-led distribution
- Preferred: Familiarity with Shopify or direct-to-consumer supplement businesses
- Preferred: National or multi-region sales leadership experience
Benefits
Comp & perks- Medical, Dental, and Vision coverage
- Accident, Hospital Indemnity, and Critical Illness
- Employee Assistance Program (EAP)
- Employer Paid Life and AD&D Insurance
- Optional Supplemental Life and AD&D Insurance
- Short- and Long-Term Disability Insurance
- Flexible Spending Accounts
- Health Savings Accounts
- Dayforce Wallet – get paid as you earn
- Employee Discount
- Retirement Planning (401k with matching contribution)
- Pet Insurance
- Wellness Program Offerings
- Paid Time Off, accrued per pay period based on years of service, starting at 25 days annually
- 9 Paid Holidays per year, including 1 floating holiday
