Lifecycle & Growth Marketing Specialist

Mercell

Lifecycle & Growth Marketing Specialist creating automated customer acquisition journeys at Mercell. Owning campaigns and messaging to optimize trial signups and conversions across European markets.

Posted 5/2/2026full-timeCopenhagen • 🇩🇰 DenmarkMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Build and manage automated journeys end-to-end: trial onboarding, activation nudges, conversion sequences, and re-engagement programmes with a strong focus on revenue growth.
Design and configure per-campaign audience logic by market, product, company size, and engagement level.
Run A/B tests and continuously optimise journey performance based on engagement, conversion, and downstream pipeline data.
Build and manage in-app messaging and on-site conversion flows (tools such as Sleeknote or similar), scoping targeting logic for each flow: who sees it, when, and why.
Design and iterate on messaging that drives trial signups, feature adoption, and upsell, working closely with Product Marketing to align on positioning.
Build repeatable AI-assisted workflows that make growth marketing execution faster: content repurposing, multilingual campaign drafts, reporting summaries, brief templates.
Stay current on AI capabilities and proactively propose new applications.

Requirements

What you’ll need

Proven hands-on experience (ideally 3–5 years) with a marketing automation platform HubSpot, Marketo, Salesforce Marketing Cloud, or similar.
Recent HubSpot experience is especially valued.
Experience in building multi-step journeys from scratch.
Strong grasp of segmentation, targeting, and personalisation: you think in audiences and behaviours, not email blasts.
Experience with on-site or in-app messaging tools (Sleeknote, Drift, Intercom, OptinMonster, or similar).
You are comfortable with data, reading campaign reports, spotting patterns, and making optimisation decisions based on performance metrics.
Hands-on experience applying AI tools (Claude, ChatGPT, Gemini or similar) in professional work: we'd expect you to show examples of workflows you've already built.
Strong written and spoken communication in English. Additional Nordic or European languages are a plus.

Benefits

Comp & perks

hybrid work to support work-life balance
health and insurance plans (may differ per country/office)
pension plans
paid parental leave
social happenings
competitive salary packages

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationA/B testingsegmentationtargetingpersonalisationdata analysisAI toolsworkflow automationcampaign optimizationmultilingual campaign drafting

Soft Skills

communicationcollaborationproblem-solvingcreativityadaptabilityanalytical thinkingattention to detailstrategic thinkingproactivitycustomer focus