Mercari, Inc.

Creative Director

Mercari, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Minato City • Japan

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Job Level

Lead

About the role

  • Define and lead an integrated brand strategy across all customer touchpoints—marketing, product, and operations—aligned to the growth phase of the Cross-border business.
  • Maximize Mercari’s brand value in global markets by defining, operating, and evolving a consistent visual identity and communication guidelines.
  • Develop creative strategies that seamlessly integrate brand marketing initiatives with in-product online experiences and offline physical presence, ensuring a cohesive and continuous brand experience.
  • Partner closely with Product teams to deeply understand evolving value propositions and experience intent, and collaborate with Marketing to optimize creative direction across the full user journey—from acquisition through retention.
  • Collaborate with and lead internal creatives, external agencies, production partners, and global vendors by setting clear creative direction and ensuring high-quality outcomes.
  • Continuously monitor global marketing trends, creative trends, and competitive landscapes to evolve Mercari’s services and brand presence.
  • Represent the Creative organization and act as a connector across Product Managers, Engineers, Designers, and Marketers to maximize creativity-led synergy and impact across the organization.

Requirements

  • 10+ years of professional experience as a Creative Director, Art Director, or equivalent role at an agency or in-house organization.
  • Proven experience working in global environments or leading creative direction for global brands.
  • Experience defining and driving integrated brand strategies for EC, platform, or marketplace businesses.
  • Strong understanding of both marketing and product, with demonstrated experience integrating the two into cohesive communication and experiences.
  • Extensive experience selecting, managing, and maintaining high quality standards with external partners (agencies, production companies, etc.).
  • Strong literacy, curiosity, and motivation to apply emerging technologies—including generative AI—to creative work and business outcomes.
  • Experience working on Cross-border e-commerce or large-scale services with international expansion.
  • Experience building and operating design systems, and applying brand guidelines within product experiences.
  • Proven track record of driving innovation through creativity in cross-functional, organization-wide initiatives.
  • Experience in motion design, photography, or visual storytelling.
  • English: Proficient (CEFR C1)
  • Japanese: Independent (CEFR B2)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creative directionintegrated brand strategiesdesign systemsmotion designphotographyvisual storytellingemerging technologiesgenerative AIcross-border e-commercehigh quality standards
Soft Skills
leadershipcollaborationcommunicationcreativitycuriositymotivationstrategic thinkingproblem-solvingadaptabilityinterpersonal skills