Product Marketing Manager – PMM
Mercafacil
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Go
About the role
- Act as a strategic bridge between Product, Marketing, Sales, and Customer Success, ensuring each Mercafacil solution is well positioned in the market, understood by customers, and monetized efficiently.
- Deeply map the food retail sector and its purchasing behavior to translate insights into positioning strategies.
- Lead product and feature launches to ensure real adoption and business impact.
- Create alignment across squads (product, sales, CS, and marketing) on positioning, ICP, messaging, and differentiators.
- Increase activation, usage, and retention rates of Mercafacil products through content, customer journeys, and narratives.
- Develop sales enablement materials and commercial arguments that strengthen the value proposition and shorten the sales cycle.
- Measure the impact of Product Marketing initiatives on adoption, activation, revenue, and retention.
- Build and maintain product and feature positioning, including ICP, personas, key messages, and differentiators.
- Develop and operationalize Go-to-Market strategies for launches (planning → execution → measurement).
- Create sales support materials (pitch decks, battle cards, datasheets, one-pagers).
- Monitor adoption and usage metrics for products, proposing actions to improve activation.
- Conduct market research and analyses of competitors, consumer behavior, and trends in the food retail sector.
- Collaborate with Marketing on acquisition campaigns aligned with product strategy.
- Collect customer feedback and consolidate insights for PMs and GPMs.
Requirements
- Degree in Marketing, Advertising, Communications, or related fields.
- Knowledge of GTM frameworks (launch levels, incremental launches, adoption strategy).
- Experience with discovery processes and feedback loops with Product and CS teams.
- Understanding of the commercial funnel and customer journey (acquisition → activation → retention).
- Experience creating sales enablement materials (pitches, decks, comparisons, scripts).
- Strong writing skills and the ability to produce clear, compelling content.
- Experience with CRM and customer analytics platforms (Mercafacil, GA4, RD/HubSpot, Power BI).
- Familiarity with communication and messaging methodologies (Value Proposition Design, Jobs to Be Done, Storytelling).
Benefits
- Sulamérica or Central Nacional Unimed medical coverage depending on predominant region for you and your dependents with no monthly fee, subject to copay for usage.
- Odontoprev dental coverage for you and your dependents with no monthly fee, subject to copay for usage.
- Dasa telemedicine with multiple online consultation options, no referral required and no copay.
- "Meu Doutor" family doctor service available to employees and dependents enrolled in the medical plan.
- Pregnancy program (for employees or dependents), providing a safer and more supported experience during pregnancy, childbirth, and postpartum.
- Free flu vaccine for you and your dependents.
- Prevenar 13 vaccine to protect against 13 types and subtypes of pneumococcal bacteria.
- Life insurance.
- Gympass membership.
- Extended maternity and paternity leave.
- Flexible benefits via the Caju card | Meal/Food Vouchers (VR/VA).
- Birthday-off so you can celebrate your birthday.
- Day-off for moving house.
- Extended honeymoon leave to enjoy your honeymoon in peace!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
GTM frameworkssales enablement materialscustomer journeymarket researchadoption strategydiscovery processesfeedback loopspositioning strategiescontent creationcommercial funnel
Soft skills
strategic thinkingcollaborationcommunicationwriting skillscustomer feedback consolidationalignmentnarrative developmentanalytical skillscreativityproblem-solving