Product Marketing Manager
Merative
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $125,131 - $187,697 per year
About the role
- Drive Market Share: Increase our footprint within the life sciences segment by effectively positioning and differentiating our data solutions.
- Provide Market Intelligence: Monitor the life sciences landscape and adjacent markets.
- Gather actionable insights on market trends, competitor movements, and regulatory changes to inform our product and marketing strategies.
- Define Segmentation and Personas: Define and maintain deep, actionable buyer personas.
- Segment the life sciences market to identify high-value targets and tailor our approach to address their specific pain points and goals.
- Improve Product Adoption: Accelerate the uptake of new features and existing products among current life sciences clients through targeted lifecycle marketing and clear communication.
- Enable Sales Success: Reduce the sales cycle length and increase win rates by equipping the sales team with precise messaging and highly effective collateral.
- Develop high-quality sales artifacts tailored to the life sciences segment.
Requirements
- A proven track record of applying deep B2B product marketing expertise, specifically within healthcare data or technology for the life sciences market (biopharmaceutical, medical devices).
- The ideal candidate will have 8+ years of experience, including product marketing ownership and demonstrated impact on business performance.
- Proven experience contributing to product and marketing strategy to drive growth, differentiation, and customer adoption.
- Ability to analyze ambiguous market signals, customer insights, competitive dynamics, and qualitative data where evaluation of intangibles is required.
- Ability to provide thought leadership on market trends, buyer needs, and competitive strategy, and contribute to broader, company-wide initiatives.
- Deep understanding of the full marketing and sales funnel – you know what it takes to partner across product management, sales, and marketing functions to generate demand, nurture intelligently, and drive revenue outcomes.
- A “figure-it-out” mindset: you move fast, proactively solve problems, and bring positive momentum, especially when priorities shift.
- Exceptional written and verbal communication skills, with a talent for making complex concepts accessible.
- Strong analytical skills to interpret market data and translate it into actionable business strategy.
Benefits
- Remote first / work from home culture
- Flexible vacation to help you rest, recharge, and connect with loved ones
- Paid leave benefits
- Health, dental, and vision insurance
- 401k retirement savings plan
- Infertility benefits
- Tuition reimbursement, life insurance, EAP – and more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B product marketingmarket intelligencelifecycle marketingproduct adoptionsales artifacts developmentdata analysiscompetitive strategybuyer persona developmentmarketing strategybusiness performance impact
Soft Skills
thought leadershipproblem-solvingcommunication skillsanalytical skillscollaborationadaptabilityproactive mindsetcustomer insights interpretationstrategic thinkingcreativity