Trade Marketing Manager
MERA
full-time
Posted on:
Location Type: Hybrid
Location: Kevelaer • Germany
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About the role
- Take on a key role at the interface between brand and sales
- Plan, develop and implement all national and international trade and POS activities
- Develop and implement national trade marketing strategies
- Design and execute POS campaigns, promotions and shopper activations
- Responsible for annual planning and the trade marketing budget
- Close collaboration with Sales, Brand Management, Communications, Digital and Field Sales
- Manage external agencies and service providers
- Develop high-impact sales materials, displays and presentations for key accounts
- Monitor and measure campaign performance
- Support international partners with market entry
Requirements
- Degree in Business Administration, Marketing, Communications or a comparable field
- 5+ years’ experience in trade/shopper marketing or brand activation, ideally in FMCG
- Experienced in working with key accounts, field sales and retail structures
- Confident in budget planning, agency management and campaign execution
- Petfood experience is an advantage but not required
- Creative, strategic and strong in brand presentation at the POS
- Strong hands-on mentality, high initiative and enthusiasm
- Excellent communicator, structured and self-driven in execution
Benefits
- Flexible working hours and the option to work remotely 2–3 days per week
- Secure, future-proof industry and a modern, pet-friendly environment — dogs in the office expressly welcome
- Flat hierarchies, open feedback culture and a family-like atmosphere
- Attractive salary including holiday and Christmas bonuses, plus 30 days’ vacation
- Heavily subsidized supplementary pension scheme, corporate health insurance and an annual health budget at your disposal
- Bike leasing, employee discounts on mera products, Corporate Benefits and much more
- Support for your personal and professional development
- Entrepreneurial key role in a growth-oriented, international environment
- High degree of creative freedom and direct responsibility for brand success
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
trade marketingshopper marketingbrand activationbudget planningcampaign executionsales materials developmentPOS campaignspromotionsmarket entry strategiesperformance measurement
Soft Skills
communicationstrategic thinkingcreativityinitiativeenthusiasmstructured executionself-drivencollaborationagency managementpresentation skills
Certifications
degree in Business Administrationdegree in Marketingdegree in Communications