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Senior Product Marketing Manager
MentoProduct Marketing Manager driving the narrative and adoption for Mento’s AI-powered coaching platform. Collaborating with teams to enhance user engagement through strategic storytelling and product launches.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on B2B software and SaaS, leveraging storytelling and data-driven insights to drive product adoption and customer engagement. Capable of building AI-first product marketing systems and collaborating cross-functionally to enhance product narratives and strategies.
Highest-signal resume keywords
Product Marketing ExperienceB2B Software ExpertiseStrong Storytelling SkillsData-Informed Decision MakingAI-First PMM Systems
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Product MarketingData AnalysisCustomer InsightsGo-To-Market StrategyProduct LaunchesContent DevelopmentCampaign ManagementCross-Functional CollaborationQualitative ResearchQuantitative Research
Soft Skills
Clear WritingCustomer ObsessionCross-Functional TeamworkLeadership CollaborationThought Leadership
Industry Keywords
SaaSHR TechL&DCoachingEmployee ExperiencePeople DevelopmentProduct NarrativeEngagement StrategiesMarket InsightGrowth Marketing
About the role
Key responsibilities & impact- Own Mento’s product narrative
- Lead launches that drive enduring engagement
- Turn coaching expertise into compelling product stories
- Equip customer-facing teams
- Drive adoption and expansion
- Bring customer and market insight into GTM and Product strategy
- Partner with Growth on content and campaigns
- Build repeatable AI-first PMM systems
Requirements
What you’ll need- 6–9 years of product marketing experience, ideally in B2B software, SaaS, HR tech, L&D, coaching, employee experience, or another complex category
- Strong storyteller and clear writer with strong product intuition
- Demonstrated track record of working cross-functionally and externally
- Customer-obsessed and data-informed; uses qualitative and quantitative insight to make better decisions
- Highly cross-functional; enjoys working cross-functionally, and across leadership levels
- Thoughtful about AI with an integrated practice in PMM
- Experience in HR tech, L&D, coaching, people development, or employee experience is a plus
Benefits
Comp & perks- Fully remote, with bi-annual team offsites
- Competitive salary and equity
- Medical, dental, vision, and 401k
- Unlimited vacation
- Access to your own Mento coach
- $500 home office stipend