Salary
💰 $109,000 - $191,000 per year
About the role
- Reporting to the North America & EMEA Marketing Leader and responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the Menlo Security selling teams.
- Develop and manage end-to-end marketing plans for major security conferences (e.g., RSA Conference, Black Hat, GISEC, InfoSecurity Europe), including pre-show promotion, on-site activation, and post-show follow-up.
- Collaborate with sales and product teams to define major event objectives, messaging, content, and 1:1 meeting logistics.
- Manage event logistics, including booth design, vendor coordination, collateral development, and promotional activities.
- Support the development and execution of marketing programs tailored to the North America Federal market, including webinars, seminars, and targeted campaigns.
- Work closely with the Federal sales team to understand their needs and develop marketing initiatives that support their goals and align with company strategy and messaging.
- Measure success by reporting on leads generated, contribution to sales pipeline, and revenue growth attributed to the national and Federal marketing programs.
- Partner with sales, product marketing, corporate marketing, and demand generation teams to ensure integrated campaigns and consistent messaging.
- Develop compelling marketing content (e.g., emails, landing pages, social media posts, presentations) to support conference and Federal programs.
- NAE Corporate Events (50%) and Federal Marketing Programs (50%).
Requirements
- At least 5+ years of successful experience in field marketing and/or demand gen campaigns, with a strong focus on large-scale national conferences
- Demonstrated experience supporting Federal marketing programs
- Experience in a fast-paced, startup environment
- BA/BS degree in Business, Marketing, Communications, or related area
- Comfortable interacting with sales leadership and C-level executives
- Experience with budget management and marketing planning
- Excellent in writing copies and contents for demand generation materials such as emails, social posts, landing pages.
- Ability to work at both tactical and strategic level
- Willingness to travel and ability to work independently and autonomously
- Experience in the cybersecurity industry preferred but not required
- Strong understanding and hands-on to Marketo and Zoom preferred
- Basic design skills using tools such as Illustrator, Photoshop preferred