Integrated Marketing Manager

Mendocino Farms

Integrated Marketing Manager overseeing brand consistency across digital channels for Mendocino Farms. Leading social strategy and influencer partnerships while managing performance reporting.

Posted 7/27/2026full-timeDallas • California, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $72,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand voice management, creative direction, and content strategy across digital channels, with a strong focus on social media platforms. Proficient in analytics-driven decision-making and project management to enhance brand presence and engagement.

Highest-signal resume keywords

Brand Voice ManagementCreative BriefingContent CreationSocial Media StrategyAnalytics Literacy

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content CreationCreative BriefingProject ManagementSocial Media MarketingVideo EditingInfluencer ManagementPerformance ReportingBrand StrategyCommunity ManagementCrisis Management

Soft Skills

Strong Writing SkillsCollaborationCreative JudgmentRelationship ManagementTrend Awareness

Tools & Technologies

CapCutPremiereFinal CutInstagramTikTokFacebookEmail Automation ToolsAnalytics PlatformsContent Scheduling ToolsUGC Sourcing Tools

Industry Keywords

Integrated MarketingDigital MarketingBrand IdentityUser-Generated ContentPerformance MetricsCampaign ManagementContent CalendarCreative StandardsAgency CollaborationCrisis Escalation Protocol

About the role

Key responsibilities & impact

Own and actively maintain brand voice, visual identity guidelines, and creative standards across all digital channels: social, email, digital display, and owned web assets.
Write and own creative briefs for all channel campaigns; serve as the day-to-day creative approver for assets produced by internal teams, agencies, and freelancers.
Partner with the CRM Manager on creative direction and asset delivery for email and automation programs: not execution, but ensuring every touchpoint looks and sounds like us.
Lead social strategy and content planning across Instagram (primary), TikTok, and Facebook with a platform-native POV.
Stay genuinely current on platform trends, creator culture, sounds, and formats to convert them into timely, on-brand content quickly.
Shoot and edit short-form video and visual assets (iPhone/DSLR, vertical-first); produce content hands-on when needed and direct freelancers and creators when not.
Manage and grow our UGC sourcing, asset library governance, post scheduling, and community management, including brand reputation monitoring and crisis escalation protocol.
Partner with paid media to identify organic content worth amplifying; inform boosting decisions with performance data.
Work closely with our influencer agency as a strategic partner, not just a client; push for the right creators, the right briefs, and the right measurement frameworks.
Coordinate with PR agency for brand moments, menu launches, openings, and activations: manage agency relationships, approve press materials, and represent the brand at key events.
Attend activations and content days for on-site direction and asset capture.
Own the integrated content calendar that spans social and PR ensuring campaigns are coordinated, sequenced, on-brand and in line with our greater brand strategy.
Lead quarterly channel planning with the Director of Brand; bring a cross-channel lens to seasonal campaigns, LTOs, and brand moments.
Identify channel gaps and opportunities; make the case for where and how we should show up.
Own weekly and monthly performance reporting across social, influencer, and PR; translate data into actionable creative and channel recommendations.
Track influencer and PR campaign performance against agreed KPIs; build a reporting rhythm that demonstrates ROI.
Use analytics to sharpen creative judgment; know what's working, why it's working, and what to do next.
Manage freelance creators, photographers, and production vendors; oversee project budgets and timelines.
Maintain a productive working relationship with all agency partners (influencer, paid, PR); consolidate learnings and hold partners accountable to brand standards.

Requirements

What you’ll need

6+ years in brand or integrated marketing with a foundation in social media. You built your career in social and grew from there.
Proven, measurable Instagram success with hands-on TikTok and Facebook experience.
Hands-on content creation capability: on-location capture and editing of short-form video (CapCut, Premiere, Final Cut, or equivalent). You can shoot if you have to.
Experience with influencer and creator briefing, managing logistics and measuring results.
Creative briefing experience across multiple channels (social, email, digital); you know how to write a brief that creative teams can execute.
Strong brand instinct and writing skills. You can identify when something is off-voice and fix it.
Analytics literacy and project management skills; you run tight timelines and can present data in a way that drives decisions.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Mendocino Farms Website LinkedIn All Job Openings 1001 - 5000 employees Founded 2005 🍽️ Food & Beverage 🏨 Hospitality 👥 B2C Food & Beverage
Hospitality
B2C Mendocino Farms is a fast-casual restaurant and catering company that creates elevated sandwiches, salads and globally inspired comfort dishes. Founded in 2005, it emphasizes memorable culinary experiences, community engagement and convenient ordering — including catering, group ordering, delivery/pickup, an app and eClub. The brand positions itself around high-quality, made-to-order menu items and full-service catering for groups and events. Integrated Marketing Manager 🔥 5 minutes ago 🏢 Dallas – Onsite 💵 $72k - $120k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own and actively maintain brand voice, visual identity guidelines, and creative standards across all digital channels: social, email, digital display, and owned web assets.
Write and own creative briefs for all channel campaigns; serve as the day-to-day creative approver for assets produced by internal teams, agencies, and freelancers.
Partner with the CRM Manager on creative direction and asset delivery for email and automation programs: not execution, but ensuring every touchpoint looks and sounds like us.
Lead social strategy and content planning across Instagram (primary), TikTok, and Facebook with a platform-native POV.
Stay genuinely current on platform trends, creator culture, sounds, and formats to convert them into timely, on-brand content quickly.
Shoot and edit short-form video and visual assets (iPhone/DSLR, vertical-first); produce content hands-on when needed and direct freelancers and creators when not.
Manage and grow our UGC sourcing, asset library governance, post scheduling, and community management, including brand reputation monitoring and crisis escalation protocol.
Partner with paid media to identify organic content worth amplifying; inform boosting decisions with performance data.
Work closely with our influencer agency as a strategic partner, not just a client; push for the right creators, the right briefs, and the right measurement frameworks.
Coordinate with PR agency for brand moments, menu launches, openings, and activations: manage agency relationships, approve press materials, and represent the brand at key events.
Attend activations and content days for on-site direction and asset capture.
Own the integrated content calendar that spans social and PR ensuring campaigns are coordinated, sequenced, on-brand and in line with our greater brand strategy.
Lead quarterly channel planning with the Director of Brand; bring a cross-channel lens to seasonal campaigns, LTOs, and brand moments.
Identify channel gaps and opportunities; make the case for where and how we should show up.
Own weekly and monthly performance reporting across social, influencer, and PR; translate data into actionable creative and channel recommendations.
Track influencer and PR campaign performance against agreed KPIs; build a reporting rhythm that demonstrates ROI.
Use analytics to sharpen creative judgment; know what's working, why it's working, and what to do next.
Manage freelance creators, photographers, and production vendors; oversee project budgets and timelines.
Maintain a productive working relationship with all agency partners (influencer, paid, PR); consolidate learnings and hold partners accountable to brand standards. 🎯 Requirements
6+ years in brand or integrated marketing with a foundation in social media. You built your career in social and grew from there.
Proven, measurable Instagram success with hands-on TikTok and Facebook experience.
Hands-on content creation capability: on-location capture and editing of short-form video (CapCut, Premiere, Final Cut, or equivalent). You can shoot if you have to.
Experience with influencer and creator briefing, managing logistics and measuring results.
Creative briefing experience across multiple channels (social, email, digital); you know how to write a brief that creative teams can execute.
Strong brand instinct and writing skills. You can identify when something is off-voice and fix it.
Analytics literacy and project management skills; you run tight timelines and can present data in a way that drives decisions. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Marketing Specialist 🕒 June 9 KBR, Inc. 10,000+ employees 💼 Consulting 🎖️ Defense 📦 Logistics Website LinkedIn All Job Openings Marketing Specialist for KBR’s Science and Space division supporting outreach initiatives for brain health research. Collaborating with military and Veteran community for awareness and engagement. 🏢 Dallas – Onsite ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Marketing Specialist 🕒 March 10 Mohawk Industries 10,000+ employees 🏭 Manufacturing 🛒 Retail 🛍️ eCommerce Website LinkedIn All Job Openings Marketing Specialist executing digital marketing strategies for Mohawk Industries. Managing paid and organic search initiatives to drive traffic and generate leads. 🏢 Dallas – Onsite ⏰ Full Time 🟢 Junior 🟡 Mid-level 🎡 Marketing 🦅 H1B Visa Sponsor View More Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs