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About the role
Key responsibilities & impact- Be Mendo's voice in the market and operate a data-driven, AI-native editorial engine
- Define and execute the content strategy (benchmark reports, studies, industry reports, long-form articles, short-form formats)
- Analyze our GenAI usage data to surface insights and stories that don't exist anywhere else
- Produce flagship deliverables: annual studies, white papers, position papers and thought leadership, expert reports
- Develop editorial angles directly with founders, sales and customers to turn field experience into credible content
- Define and drive classic SEO strategy: intent research, editorial structure, on-page optimization, internal linking
- Design and execute GEO (Generative Engine Optimization) strategy: ensure Mendo is cited by ChatGPT, Claude, Perplexity, Gemini and Copilot when decision-makers ask about GenAI adoption in the enterprise
- Ensure brand consistency across all channels (website, social, email, presentations, public speaking)
Requirements
What you’ll need- 5–8 years of experience in content, brand or editorial roles, ideally in B2B tech, media, or a premium agency
- Experience in at least one startup, scale-up, or high-growth media environment
- Proven track record of content that has genuinely performed (traffic, leads, brand authority)
- Native French, professional proficiency in English
- Deeply up-to-date on AI: you follow models, test tools, read benchmarks, and know what's released each week without being told
- Data storytelling skills: you can open a dataset of several thousand rows, extract an insight, and turn it into a story a C-level executive will read to the end
- Strong SEO: you master the fundamentals (search intent, structure, on-page optimization) and can read Search Console without calling an agency
- Fast, clean writing: your style is clear, composed, free of marketing tics. You can adapt your voice to an HR director or a developer without losing it
- Brand sensibility: you know when a phrasing sounds right or wrong. You defend a line without being dogmatic
- Product knowledge: you take the time to understand Mendo deeply, attend demos, speak with customers, and report what you learn
- Speed of execution: in a market that moves every week, you publish without waiting for the next sprint
- AI-native: you use LLMs and agents daily for your own work, not as a gimmick.
Benefits
Comp & perks- Competitive compensation + equity (BSPCE)
- A demanding but supportive culture
- Flexible hybrid work from our Strasbourg Saint-Denis (Paris) offices
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content strategySEOdata storytellingGenerative Engine Optimizationon-page optimizationeditorial structureintent researchtraffic analysislead generationcontent performance
Soft Skills
fast writingbrand sensibilityadaptabilitycommunicationinsight extractioncollaborationexecution speedcreativitycritical thinkingstorytelling
