Senior Manager, Global Digital Growth – Account-Based Marketing

Mendix

Senior marketing leader driving Mendix’s global paid media and ABM programs. Connecting digital investment to pipeline, customer expansion, and revenue outcomes.

Posted 8/17/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesSenior💰 $115,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in leading global paid media strategies and Account-Based Marketing (ABM) initiatives, with a strong focus on digital demand generation and measurable revenue impact. Proven ability to manage cross-functional teams, optimize marketing performance, and leverage advanced technologies for campaign success.

Highest-signal resume keywords

B2B MarketingDigital Demand GenerationAccount-Based Marketing (ABM)Paid Media ManagementCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCampaign Performance TrackingStrategic Problem-SolvingData-Driven Decision MakingBudget Management

Soft Skills

Excellent CommunicationExecutive Presentation SkillsMentoring

Tools & Technologies

DemandbaseQualifiedSalesforceMarketing Automation PlatformsWeb Personalization Solutions

Industry Keywords

Paid Media StrategyGrowth MarketingEnterprise Buying GroupsDigital GrowthMarketing Efficiency

About the role

Key responsibilities & impact

Lead the global paid media strategy across search, paid social, display, video, account-based advertising, and emerging digital channels
Define investment priorities across audiences, regions, and programs to improve pipeline, revenue impact, and marketing efficiency
Lead 1:1 strategic account and 1:few ABM programs; develop scalable frameworks, playbooks, and account-based motions
Partner with Sales and BDR leadership on target-account priorities, campaign strategies, messaging, and follow-up motions
Manage global paid media agency relationships, strategic direction, performance expectations, and optimization priorities
Develop integrated buying-group programs across paid media, web, outbound, events, and lifecycle channels
Shape the Digital Growth and ABM technology roadmap, including Demandbase, Qualified, CRM, marketing automation, analytics, web personalization, and AI tools
Define and track campaign performance, pipeline, revenue, customer expansion, and ROI; provide recommendations to leadership
Establish scalable processes and operating models, mentor team members, and strengthen digital and ABM capabilities

Requirements

What you’ll need

Demonstrated ability in B2B marketing with significant experience in digital demand generation, paid media, growth marketing, or Account-Based Marketing
Experience building and scaling global or enterprise digital marketing programs with measurable pipeline and revenue impact
Strong experience developing and delivering ABM strategies with Sales leadership and BDR organizations
Experience managing paid media agencies, large digital budgets, and performance across multiple channels, audiences, and regions
Strategic problem-solving ability; capable of creating long-term vision, practical plans, priorities, and measurable programs
Strong understanding of enterprise buying groups and engagement of technical, business, and executive audiences
Experience with Demandbase, Qualified, Salesforce, marketing automation platforms, analytics, and web-personalization solutions
Data-driven ability to connect marketing activity and investment to pipeline, revenue, customer growth, and business outcomes
Cross-functional leadership experience and proven ability to align internal teams and external partners
Knowledge of AI and emerging marketing technologies, with experience applying tools to improve research, personalization, efficiency, and campaign optimization
Excellent communication and executive-presentation skills; ability to simplify sophisticated strategies and influence senior stakeholders

Benefits

Comp & perks

Innovative Technology: Contribute to a leading low-code platform transforming industries globally
Meaningful Work: Opportunity to influence customer success and contribute to a product delivering tangible value
Professional Development: Continuous learning and professional growth
Collaborative, agile, supportive, and inclusive environment
Health and wellness benefits
Incentive compensation eligibility