Own marketing efforts in the Americas for BFSI including brand awareness, demand gen and pipeline progression – effectively deliver pipeline generation for both target marketing and target persona groups
Proactively drive marketing programs and an integrated marketing approach from planning to execution, to tracking and optimization.
Understand sales needs, ensure alignment with marketing objectives, define programs, deliver programs in-region, and measure success.
Drive Account-Based Marketing for top targets accounts in collaboration with sales, ensuring tight alignment to account plans and goals.
Own end-to-end marketing plan for the BFSI business in the Americas, including program development, measurement, and ensuring region to tracking towards revenue targets
Ensure flawless execution of prospect and customer facing events including tradeshows, industry events, and sales-driven events.
Provide leadership and support to the Americas field organization, ensuring sales, partners, and BDRs have the messaging, assets, and programs needed to drive growth.
Communicate regularly with sales leadership, field sales, partners, and BDRs to share plans, results, and insights.

Requirements

5+ years of experience in B2B in field marketing, demand gen, or account-based marketing roles with technology/software companies
Experience marketing to banking financial services or insurance
Experience marketing AI, data platform, cloud, or emerging technology solutions is a strong plus
Excellent communicator, with proven track record of successfully partnering with sales management and leadership
Proven ability to excel in a fast-paced, hands-on environment going from ideation to execution.
Experience developing integrated, multi-touch marketing plans in fast-paced, hands-on environments
Experience running account-based marketing with a set of named accounts
Willingness to travel when required and ability to work independently and autonomously

Benefits

Equal Employment Opportunity Statement
Mendix is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingdemand generationaccount-based marketingintegrated marketingprogram developmentpipeline generationmeasurement and optimizationmulti-touch marketing plansevent executionmarketing AI

Soft Skills

excellent communicatorleadershipcollaborationindependenceautonomyfast-paced environmentpartnering with sales managementinsight sharingprogram deliverygrowth driving