Memed

Senior Growth & Performance Analyst

Memed

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • 🇧🇷 Brazil

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Job Level

Senior

About the role

  • Plan, execute, and optimize physician acquisition campaigns across paid channels, with a focus on quality, activation, and recurring usage
  • Work tactically and analytically to optimize media, with continuous funnel and performance analysis
  • Track the physician journey in partnership with Product, CX/CS, and Data teams
  • Create, implement, and optimize campaigns on Google Ads, Meta Ads, and LinkedIn Ads
  • Develop recurring analyses to identify behavioral patterns, growth opportunities, and adoption bottlenecks
  • Monitor performance, produce reports, and translate data into actionable insights for stakeholders
  • Design and run A/B tests with clear hypotheses and predefined success criteria
  • Collaborate on designing growth strategies aligned with regulatory guidelines in the healthcare sector
  • Stay up to date on market trends and growth best practices in regulated environments

Requirements

  • Proven experience in Growth, Performance Marketing, or Acquisition Strategy
  • Experience managing traffic and optimizing digital campaigns
  • Strong analytical skills and a clear understanding of acquisition and engagement stages
  • Experience with acquisition, activation, and retention metrics
  • Ability to design and conduct experiments with methodological rigor
  • Clear communication with technical, legal, and business stakeholders
  • Comfortable working in regulated environments or with operational constraints
  • Previous experience in regulated markets or companies offering digital products/solutions
  • Experience in B2B or B2B2C acquisition
  • Experience with products that require behavior change and building trust
  • Familiarity with compliance best practices and data governance
  • Ability to turn regulatory constraints into a competitive advantage
  • Familiarity with management tools
Benefits
  • Hybrid work 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Growth MarketingPerformance MarketingAcquisition StrategyDigital Campaign OptimizationA/B TestingData AnalysisBehavioral AnalysisAcquisition MetricsEngagement MetricsRetention Metrics
Soft skills
Analytical SkillsClear CommunicationCollaborationMethodological RigorAdaptabilityStakeholder ManagementProblem SolvingStrategic ThinkingCreativityAttention to Detail