Membrane

Growth Lead

Membrane

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Plan and execute launches across Product Hunt, Hacker News, developer communities, and social
  • Coordinate cross-functional efforts (product, engineering, marketing) around releases
  • Build repeatable playbooks for different launch types and channels
  • Plan and execute weekly social media posts (Linkedin, Twitter)
  • Own the funnel from signup to paid conversion
  • Run experiments on onboarding flows, activation triggers, and upgrade paths
  • Identify and fix drop-off points with data and user research
  • Create and iterate on landing pages for different segments and use cases
  • Work on website content, messaging, and conversion optimization
  • Collaborate with design/engineering on page builds and A/B tests
  • Develop content strategy that positions Membrane where developers are looking for integration solutions
  • Optimize our presence across AI-powered search and discovery (ChatGPT, Perplexity, Claude, etc.)

Requirements

  • 5+ years in growth, demand gen, or product marketing — ideally at a dev tools or B2B SaaS company
  • Understand how developers discover and evaluate tools
  • Are comfortable with both strategy and execution — you'll plan campaigns *and* write the copy
  • Have strong instincts for what converts and can back it up with data
  • Move fast and aren't precious about testing scrappy ideas before polishing
  • Can write clearly for a technical audience without sounding like marketing
Benefits
  • Competitive comp + equity
  • Flexible remote working policy
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisconversion optimizationA/B testingcontent strategylanding page creationonboarding flow optimizationactivation triggersuser researchsocial media managementcampaign planning
Soft Skills
cross-functional collaborationstrategic thinkingexecution skillscopywritingadaptabilitydata-driven decision makingclear communicationcreativityproblem-solvinginstinct for conversion