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About the role
Key responsibilities & impact- Develop and execute strategic marketing programs to support the launch, promotion, and lifecycle management of medical device products.
- Guide product planning, launches, management, market development, and research by identifying customer needs and business opportunities to bring products from concept to market.
- Partner with global and local teams to identify marketing opportunities, manage projects through to completion, and coordinate regional activities to strengthen collaboration and build partnerships.
- Coordinate trade shows, website initiatives, e-commerce strategies, and campaign tracking to evaluate results and recommend future marketing activities.
- Build and maintain relationships with key stakeholders to drive product adoption and implement marketing strategies tailored to the diverse market dynamics of Latin America.
- Conduct competitive analysis to identify market trends and opportunities, and collaborate with clinical, education, and sales teams to deliver training and content that support proper product use.
- Leverage digital marketing tools and platforms to enhance brand presence and track campaign performance, implementing data-driven optimizations.
- Manage marketing program budgets to ensure efficient allocation of resources and alignment with business objectives.
- Direct coordination with commercial teams and functional areas on strategic marketing and sales initiatives across subregions.
Requirements
What you’ll need- Bachelor’s degree
- Minimum of 7 years of relevant experience in marketing, strategic planning and life cycle management, including launching products and innovative technologies
- Proficiency in English and Spanish are required (reading, writing and speaking)
- Proven experience in the healthcare or medical device industry with knowledge of Latin American regulatory and compliance standards
- Demonstrated ability to guide cross-functional teams and influence decision-making in a matrixed environment
- Proficiency in Portuguese is a nice to have.
Benefits
Comp & perks- Private Pension Plan
- Transport voucher
- reimbursement for charter or parking
- Flexible meal voucher
- medical assistance and Dental assistance (for you and your legal dependents (spouses, children and stepchildren)
- Life insurance
- Gympass
- childcare assistance
- pharmacy discount
- ESPP (discounted share purchase program)
- educational subsidy + idiom program.
- Wellness programs:
- Birthday Day Off
- Maternity leave 6 months + Paternity leave 20 days
- Paid Family Leave Program of up to 6 weeks.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product LaunchMarket DevelopmentCompetitive AnalysisDigital Marketing ToolsCampaign TrackingBudget ManagementE-Commerce StrategiesStakeholder Relationship ManagementData-Driven OptimizationRegulatory Compliance Knowledge
Soft Skills
Influencing Decision-MakingCollaborationProject ManagementCommunication
Certifications
Bachelor’s Degree
