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International Omnichannel Marketing Specialist
MedtronicInternational Omnichannel Marketing Specialist supporting omnichannel marketing initiatives for Medtronic. Collaborating with global stakeholders to deliver consistent, customer-centric content across channels.
ATS Keywords
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Hard Skills
digital marketingcontent creationcopywritingvideo editingmarketing automationCRM platformsdigital analyticsaudience segmentationcustomer journey mappingKPI analysis
Soft Skills
storytellingcollaborationanalytical mindset
Tools & Technologies
SalesforceAI tools
Industry Keywords
omnichannel marketingSEOSEMpaid mediaaccount-based marketing
About the role
Key responsibilities & impact- Support the definition and execution of international omnichannel content and communication strategies.
- Actively create, adapt, and elevate marketing content.
- Collaborate with International Marketing, Customer Experience, and Downstream teams to execute omnichannel campaigns.
- Leverage AI tools to improve content creation, personalization, efficiency, and marketing automation.
- Monitor KPIs and analyze customer, sales, and marketing data for optimization.
Requirements
What you’ll need- Strong understanding of the digital marketing ecosystem including email, web, social media, SEO/SEM, paid media, and account-based marketing.
- Excellent storytelling and copywriting skills.
- Hands-on experience creating and optimizing marketing content including video editing knowledge across multiple channels.
- Experience with marketing automation, CRM platforms (Salesforce preferred), and digital analytics tools.
- Proven ability to use AI tools to increase efficiency and improve marketing execution.
- Solid understanding of customer journey mapping, audience segmentation, and rule- or behavior-based communications.
- Strong analytical mindset with the ability to interpret performance data.
Benefits
Comp & perks- Competitive Salary
- Flexible Benefits Package
- Health insurance
- Professional development opportunities
- Paid time off