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About the role
Key responsibilities & impact- Own the market model and 10 quarter forecasts for the US SH Organization
- Develop key assumptions and provide critical market insights that drive US long term strategic plan
- Develop the yearly marketing plans and quarterly marketing action plans for the US Commercial Organization in collaboration with Global Commercial Marketing
- Partner with Global Commercial Marketing and Sales leadership to develop and execute integrated go-to-market (GTM) strategies aligned to revenue targets
- Align campaign planning, messaging, and targeting to sales priorities (customers, segments, and accounts)
- Actively Participate in Quarterly Business Reviews, Global Commercial Marketing and Sales staff meetings, integrated planning process, strat planning, marketing, functional and sales planning cycles
- Optimize full-funnel performance: awareness → engagement → conversion → revenue for US programs in close collaboration with the Global Commercial Marketing Operations team.
- Drive high-impact campaigns in collaboration with the Global Commercial Marketing that generate qualified leads and accelerate Medtronic SH product usage for the right patients.
- Partner with Sales to identify target accounts and leverage Global Commercial Marketing organization to pull through tailored marketing programs and content
- Develop tools and content in collaboration with Global Commercial Marketing organization that empower sales teams (pitch decks, case studies, competitive positioning, ROI messaging)
- Support regional and field marketing initiatives tied to local sales goals
- Ensure consistent messaging and value propositions across all sales interactions
- Adapt (and inform) global or corporate brand strategy to the U.S. market in alignment with revenue goals
- Ensure messaging resonates with target customers and supports differentiation in competitive markets
- Maintain consistency while optimizing performance-driven marketing
- Own marketing KPIs tied to revenue (pipeline, share, ROI)
- Build dashboards and reporting frameworks in partnership with Sales and Marketing Operations
- Use data-driven insights to continuously optimize campaigns and investment allocation
- Collaborate closely with Sales, Global Marketing, Medical Education, and other commercial functions across SH to execute US Commercial marketing strategy.
Requirements
What you’ll need- 10 + years of marketing experience, with significant focus on demand generation and revenue marketing (advanced degree and 8 years.. 7 years of proven experience supporting or reporting into Sales organizations and having accountability to a Global marketing organization.
- Strong analytical and financial acumen
- Experience leading cross-functional go-to-market initiatives
- Strong track record of driving measurable pipeline and revenue impact
- Deep understanding of marketing funnels, sales cycles, and CRM systems (e.g., Salesforce)
- Experience with account-based marketing and sales enablement
- For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Benefits
Comp & perks- Health, Dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Simple Steps (global well-being program)
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
- Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationrevenue marketingmarketing funnelssales cyclesaccount-based marketingsales enablementdata-driven insightscampaign optimizationfinancial acumencross-functional initiatives
Soft Skills
analytical skillscollaborationcommunicationstrategic planningleadershipproblem-solvingadaptabilityorganizational skillscustomer focusperformance optimization