Principal Marketing Lead – Specialized Surgical, Indirect, ME & ICA

Medtronic

Marketing Lead expanding Medtronic’s Hernia, Wound Management, and TruClear therapies across indirect Middle Eastern and Central Asian markets. Driving adoption through education, analytics, and regional collaboration.

Posted 9/4/2026full-timeRemote • 🇹🇷 TurkeySeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading marketing initiatives and market development for Hernia and Wound Management therapies, leveraging data analytics and digital tools to drive therapy adoption and optimize stakeholder engagement. Strong background in project management and cross-functional collaboration within the healthcare and medical device sectors.

Highest-signal resume keywords

10+ Years Of Sales And Marketing ExperienceStrong Analytical MindsetExperience In Digital MarketingKnowledge Of Hernia And Wound Management TherapiesProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisData-Driven Marketing StrategiesProcess OptimizationLean MethodologiesCustomer EducationMarket DevelopmentCampaign Performance MeasurementStakeholder ManagementTherapy Adoption StrategiesCommercial Dashboard Development

Soft Skills

Strong Communication SkillsPresentation SkillsProject Management SkillsCuriosityAdaptability

Tools & Technologies

Digital Marketing SolutionsAI-Driven InsightsData Analytics ToolsAutomated Marketing PlatformsCommercial Dashboards

Certifications & Qualifications

MBA EducationAdditional Commercial Training

Industry Keywords

HealthcareMedical Device IndustryEmerging MarketsSurgical AreasMinimally Invasive Surgical Therapies

About the role

Key responsibilities & impact

Lead marketing and market development initiatives for Hernia, Wound Management, and TruClear therapies across responsible countries
Support therapy adoption and awareness through customer education, clinical engagement, and value-based messaging
Partner with sales, upstream marketing, distributors, clinical, and market access teams to execute regional growth strategies
Develop customer engagement and stakeholder management plans aligned with business priorities
Analyze market trends, customer insights, and competitive dynamics for strategic decision-making
Collaborate with local and regional stakeholders on campaign execution, business planning, and market expansion
Support congresses, workshops, and therapy training initiatives
Identify barriers to adoption and propose actions to improve market access and therapy growth
Apply structured problem-solving and process optimization methodologies such as Lean
Drive data-driven marketing strategies and commercial dashboards tracking therapy adoption, market penetration, and campaign performance
Leverage data analytics, digital tools, and AI-driven insights to optimize segmentation, forecast therapy trends, and measure campaign ROI
Explore innovative digital platforms and automated marketing solutions to scale educational programs and stakeholder communication

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Marketing, Life Sciences, Engineering, or a related field
10+ years of sales and marketing experience in healthcare or the medical device industry
Experience working cross-functionally with commercial, marketing, clinical, and market access teams
Strong communication, presentation, and project management skills
Strong analytical mindset with ability to translate complex clinical and market data into actionable commercial strategies
Fluent English
Knowledge of Hernia, Wound Management, and/or minimally invasive surgical therapies
Experience in project management, customer education, therapy adoption, or market development in surgical areas
Experience in process optimization, efficiency improvement, or Lean ways of working is preferred
Exposure to emerging markets and regional project leadership
Demonstrated experience in digital marketing or deploying data/AI-driven commercial initiatives within healthcare or medical devices
Curiosity and adaptability toward emerging technologies, AI-powered analytics, and digital transformation in marketing operations
MBA education or additional commercial training is an advantage

Benefits

Comp & perks

Competitive Salary and flexible Benefits Package
Wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage