Senior Global Integrated Marketing Specialist – Core Surgical Innovations

Medtronic

Remote senior marketer scaling global campaigns for Medtronic’s surgical healthcare innovations. Developing reusable content, measurement frameworks, and regional activation strategies.

Posted 9/4/2026full-timeRemote • Colorado, Connecticut • 🇺🇸 United StatesSenior💰 $94,400 - $141,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing data-driven marketing strategies and campaign playbooks that drive customer acquisition and engagement across multiple regions. Proficient in utilizing marketing analytics and performance insights to optimize campaign effectiveness and establish governance standards.

Highest-signal resume keywords

Growth MarketingDigital MarketingCampaign StrategyMarketing AnalyticsProject Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data-Driven ProgramsCampaign DevelopmentKPI DefinitionSegmentationLifecycle MarketingPerformance MeasurementContent StrategyOmnichannel MarketingMarketing AutomationTesting and Optimization

Soft Skills

Excellent CommunicationStrategic ThinkingAttention to DetailCollaborationPresentation Skills

Tools & Technologies

CRMDigital Marketing PlatformsEmail MarketingSEOPaid MediaSocial MediaAccount-Based Marketing

Industry Keywords

Customer AcquisitionEngagementRetentionCommercial GrowthMatrixed OrganizationGlobal MarketingRegional AdaptationCompetitive IntelligenceFeedback LoopsGovernance Standards

About the role

Key responsibilities & impact

Develop campaign playbooks, content models, and activation guidance for regional adaptation
Partner with regional marketing teams to gather market insights, validate campaign approaches, support localization, and connect global strategies to measurable outcomes
Establish feedback loops using regional insights, competitive intelligence, and campaign learnings
Lead global content strategy and planning
Define measurement frameworks and KPIs
Use performance insights, experimentation, and best-practice sharing to improve marketing effectiveness
Establish governance standards and repeatable processes for campaign planning, content reuse, localization, measurement, and regional adoption
Lead strategic agency relationships
Support global growth marketing initiatives for Core Surgical Innovations
Travel approximately 15–20%

Requirements

What you’ll need

Bachelor’s degree required with at least 4 years, or advanced degree with at least 2 years of experience in growth marketing, digital marketing, campaign strategy, or a related marketing role
Demonstrated experience developing data-driven programs that support customer acquisition, engagement, retention, or commercial growth
For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required
6+ years of experience in omnichannel marketing, digital marketing, campaign strategy, or a related role
Demonstrated ability to develop campaign strategies and marketing programs across regions, markets, or customer segments
Strong experience working in a matrixed organization and partnering across global, regional, and cross-functional teams
Ability to develop scalable frameworks, playbooks, and repeatable processes
Experience building and executing data-driven marketing programs
Strong project leadership skills
High attention to detail and balance of strategic thinking and operational execution
Excellent communication and presentation skills
Proficiency in marketing analytics, CRM, marketing automation, and digital marketing platforms
Experience planning, testing, measuring, and optimizing campaigns across email, web, SEO, paid media, social media, and account-based marketing
Strong understanding of segmentation, customer journeys, automation, and lifecycle marketing
Ability to synthesize customer, campaign, competitive, and market insights
Experience defining KPIs, analyzing campaign performance, and recommending improvements
Must possess unrestricted U.S. work authorization at the time of hire and for the duration of employment

Benefits

Comp & perks

Competitive salary and flexible Benefits Package
Health, Dental and vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Simple Steps (global well-being program)
Incentive plans
401(k) plan plus employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement
Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
Temporary employees are eligible for paid sick time, as required under applicable state law
Equal employment opportunity and reasonable accommodations for qualified individuals with disabilities