Senior Global Integrated Marketing Specialist – Core Surgical Innovations

Medtronic

Global marketing specialist scaling campaign, content, and measurement strategies for Medtronic’s surgical healthcare technologies. Enabling regional teams to drive customer engagement and commercial growth.

Posted 9/4/2026full-timeRemote • Colorado, Connecticut • 🇺🇸 United StatesSenior💰 $94,400 - $141,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing data-driven marketing strategies and campaign playbooks that enhance customer acquisition, engagement, and retention. Proficient in establishing measurement frameworks and KPIs to optimize marketing effectiveness across global and regional teams.

Highest-signal resume keywords

Growth MarketingCampaign StrategyMarketing AnalyticsDigital Marketing PlatformsData-Driven Programs

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign DevelopmentPerformance MeasurementSegmentationLifecycle MarketingEmail MarketingSEOPaid MediaSocial Media MarketingAutomationCustomer Journey Mapping

Soft Skills

Excellent CommunicationProject LeadershipCollaborationPresentation Skills

Tools & Technologies

CRMMarketing AutomationDigital Marketing Platforms

Industry Keywords

Omnichannel MarketingGlobal MarketingRegional MarketingCompetitive IntelligenceFeedback Loops

About the role

Key responsibilities & impact

Develop campaign playbooks, content models, and activation guidance adaptable by regional teams
Partner with regional marketing teams to gather insights, validate campaigns, support localization, and connect global strategies to measurable outcomes
Establish feedback loops using regional insights, competitive intelligence, and campaign learnings
Lead global content strategy and planning for customer needs, campaign objectives, localization, and reuse
Define measurement frameworks and KPIs
Use performance insights, experimentation, and best-practice sharing to improve marketing effectiveness
Establish governance standards and repeatable processes for campaign planning, content reuse, localization, measurement, and regional adoption
Lead strategic agency relationships to expand capabilities, drive innovation, and support global growth marketing initiatives
Travel approximately 15–20%
Collaborate with product and procedural marketing teams, regional marketers, and cross-functional subject matter experts
Translate business priorities, customer insights, and performance learnings into scalable marketing approaches supporting brand awareness, engagement, acquisition, retention, and commercial growth

Requirements

What you’ll need

Bachelor’s degree required with at least 4 years of experience, or advanced degree with at least 2 years of experience, in growth marketing, digital marketing, campaign strategy, or a related marketing role
Demonstrated experience developing data-driven programs supporting customer acquisition, engagement, retention, or commercial growth
Unrestricted U.S. work authorization required at the time of hire and for the duration of employment
For baccalaureate degrees earned outside the United States, a degree satisfying 8 C.F.R. § 214.2(h)(4)(iii)(A) is required
6+ years of experience in omnichannel marketing, digital marketing, campaign strategy, or a related role preferred
Experience developing campaign strategies and marketing programs across regions, markets, or customer segments
Experience working in a matrixed organization across global, regional, and cross-functional teams
Ability to develop scalable frameworks, playbooks, and repeatable processes
Experience building and executing data-driven marketing programs
Project leadership experience managing competing priorities, agency partners, and internal resources
Marketing analytics, CRM, marketing automation, and digital marketing platform proficiency
Experience planning, testing, measuring, and optimizing email, web, SEO, paid media, social media, and account-based marketing campaigns
Understanding of segmentation, customer journeys, automation, and lifecycle marketing
Experience defining KPIs, analyzing campaign performance, and recommending improvements
Excellent communication and presentation skills

Benefits

Comp & perks

Competitive benefits package
Short-term incentive (Medtronic Incentive Plan)
Health insurance
Dental insurance
Vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Simple Steps global well-being program
Incentive plans
401(k) plan with employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement
Capital Accumulation Plan for eligible Vice Presidents and above or qualifying employees
Paid sick time for temporary employees as required by applicable state law