Creative Marketing Specialist
RTM Business Group
WordPress
CRO Partner Marketing Manager
Medrio
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $145,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and execute comprehensive marketing strategies for 15-20 key CRO partnerships
- Build and maintain strong relationships with CRO business development, marketing, and clinical operations teams
- Create partner-specific value propositions and go-to-market strategies
- Conduct regular business reviews with CRO partners to assess performance and identify growth opportunities
- Negotiate co-marketing agreements and partnership terms
- Design and implement joint marketing campaigns with CRO partners including webinars, conferences, and thought leadership content
- Develop partner enablement materials including sales tools, case studies, competitive battle cards, and product training resources
- Create co-branded marketing collateral and digital assets that resonate with sponsor audiences
- Manage partner portal content and ensure CRO teams have access to current marketing materials
- Drive qualified lead generation through CRO partner channels targeting pharmaceutical and biotech sponsors
- Collaborate with CRO business development teams to identify and pursue high-value opportunities
- Support deal qualification and closure activities by providing marketing intelligence and competitive insights
- Track and report on partner-sourced pipeline, bookings, and revenue attribution
- Monitor CRO industry trends, competitive landscape, and market opportunities
- Analyze partner performance metrics and optimize programs for maximum ROI
- Identify emerging CRO partners and assess strategic fit for potential partnerships
- Provide market feedback to product marketing and sales teams
- Partner closely with sales teams to ensure alignment on CRO account strategies
- Work with product marketing to develop partner-specific messaging and positioning
- Collaborate with marketing operations to track partner campaign performance and attribution
- Support customer success teams in managing existing CRO client relationships
Requirements
- Bachelor's degree in Marketing, Business, or Life Sciences
- 5-7 years of B2B marketing experience, preferably in clinical research technology or pharmaceutical services
- 3+ years of partner/channel marketing experience
- Proven track record of driving revenue growth through partner channels
- Experience working with CROs, pharmaceutical companies, or clinical research organizations strongly preferred
- Deep understanding of clinical trial processes, regulatory requirements, and CRO business models
- Strong relationship-building skills with ability to influence without authority
- Excellent written and verbal communication skills
- Experience with marketing automation platforms (HubSpot, Marketo, Pardot)
- Proficiency in CRM systems (Salesforce preferred)
- Data-driven mindset with strong analytical and reporting capabilities
- Project management skills with ability to manage multiple complex partnerships simultaneously
- Strategic thinker who can also execute tactical initiatives
- Comfortable working in a fast-paced, high-growth environment
- Self-motivated with strong ownership mentality
- Excellent negotiation and presentation skills
- Ability to travel 25-30% for partner meetings, conferences, and industry events
Benefits
- Competitive base salary commensurate with experience
- Performance-based bonus tied to partner channel results
- Comprehensive health, dental, and vision insurance
- 401(k) with company matching
- Flexible PTO policy
- Professional development opportunities and conference attendance
- Remote work flexibility with quarterly in-person team meetings
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingpartner/channel marketingrevenue growthclinical trial processesregulatory requirementsanalytical capabilitiesproject managementmarketing strategieslead generationperformance metrics
Soft skills
relationship-buildinginfluence without authoritywritten communicationverbal communicationstrategic thinkingself-motivatednegotiation skillspresentation skillsownership mentalityability to manage multiple partnerships
