MedPro Disposal

Performance Marketing

• Own and manage all paid media campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta (Facebook, Instagram), and Reddit — from strategy through daily execution.
• Maintain full ROAS accountability across every channel and campaign; proactively optimize bids, audiences, creatives, and landing page alignment to protect and improve return.
• Manage budget pacing and reallocation across channels in real time — acting on performance signals without waiting to be asked, and documenting every reallocation decision.
• Execute ABM-aligned paid campaigns that target defined account lists and personas across both MedPro Disposal and MP1 Solutions brands.
• Maintain a live test roadmap at all times: document hypotheses, design structured A/B and multivariate experiments, execute cleanly, and scale what works.
• Own the full testing lifecycle — from creative concept and audience segmentation through performance measurement and scaled deployment.
• Continuously audit and improve campaign structure, keyword strategy, match types, negative lists, and Quality Scores across Google campaigns.
• Identify and act on emerging paid channel opportunities and platform features before competitors do.
• Deliver clear, weekly performance reports covering spend, ROAS, CPA, and incremental MQL volume by channel — with context and forward-looking recommendations, not just numbers.
• Build and maintain live dashboards in Looker Studio (or equivalent) that give the Director of Marketing and leadership real-time visibility into paid performance.
• Connect paid media performance to Salesforce pipeline data to track MQL-to-opportunity and MQL-to-close attribution by channel.
• Surface competitive intelligence and market insights from paid data to inform broader marketing strategy.
• Brief and collaborate with creative teams on ad assets, ensuring every piece of paid creative is built to convert within platform constraints and brand standards.
• Use Adobe Creative Suite to make lightweight edits and adaptations to ad creative independently — resizing, copy adjustments, format variations — without requiring designer involvement for every iteration.
• Ensure paid messaging and landing page experience are tightly aligned across both MedPro Disposal and MP1 Solutions, respecting distinct brand voices and buyer personas.

Paid Media Manager

Graphics Designer

• Design high-converting paid ad creative
• Create landing page visual assets
• Design social media graphics
• Produce visual assets for web properties
• Iterate quickly on creative variations for A/B testing
• Design print-ready sales collateral
• Maintain and enforce visual brand standards
• Organize and maintain a shared asset library
• Collaborate with the marketing team

Paid Media Manager

Graphic Designer