Senior CRM Sports Coordinator

Medier Agency

Senior CRM Sports Coordinator focusing on Sportsbook CRM within iGaming industry. Engaging players and executing campaigns for sports and esports audiences.

Posted 6/22/2026full-timeLisbon • 🇵🇹 PortugalSeniorWebsite

About the role

Key responsibilities & impact

Plan, coordinate, and execute CRM campaigns for Sportsbook and esports audiences across Email, Push, SMS, and In-App channels.
Own the CRM calendar around major sporting events and esports tournaments, ensuring timely and relevant player communications.
Develop personalized player journeys, segmented campaigns, and lifecycle initiatives to improve engagement, retention, and sportsbook activity.
Collaborate closely with Trading, Product, VIP, Content, Design, and Analytics teams to launch high-impact campaigns.
Monitor campaign performance, analyze KPIs, and continuously optimize CRM strategy based on data and player behavior.
Coordinate promotional mechanics, bonuses, odds boosts, free bets, and event-driven activations.
Ensure all CRM communications comply with regulatory requirements and responsible gaming standards.
Stay up to date with sports and esports calendars, industry trends, and competitor activity.

Requirements

What you’ll need

At least 4 years of CRM experience within the iGaming industry as a CRM Coordinator, including hands-on experience with esports products or esports-focused CRM campaigns (mandatory).
Strong understanding of Sportsbook CRM, player segmentation, retention strategies, and promotional mechanics.
Experience managing CRM campaigns across multiple communication channels.
Solid analytical mindset with experience interpreting CRM performance metrics and customer behavior.
Experience working with CRM platforms and marketing automation tools.
Excellent stakeholder management and cross-functional communication skills.
Fluent English.

Benefits

Comp & perks

Comprehensive suite of expert services
Culture that empowers you to do your best work

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM campaignsplayer segmentationretention strategiespromotional mechanicscampaign performance analysisKPI interpretationcustomer behavior analysismarketing automation

Soft Skills

stakeholder managementcross-functional communicationanalytical mindset