Director of Product Marketing – Commercialization

Medical Informatics Engineering

Director of Product Marketing & Commercialization at Enterprise Health managing product positioning and market clarity. Leading go-to-market strategies and sales enablement in B2B healthcare technology.

Posted 7/8/2026full-timeRemote • 🇮🇳 IndiaLeadWebsite

About the role

Key responsibilities & impact

Own product positioning and messaging across the Enterprise Health platform and Ozwell AI
Lead category positioning, defining how Enterprise Health frames and owns its space in the market
Lead go-to-market and commercialization planning for AI and future product modules
Translate product capabilities into buyer-relevant narratives for executive, clinical, operational, and IT and security stakeholders, and for sales teams
Partner with SDR leadership and Demand Gen to build and maintain ICP definitions, buyer personas, and segment-specific value propositions
Build the sales enablement system for product launches, expansion motions, and competitive differentiation, including decks, talk tracks, battlecards, one-pagers, demo narratives, and objection handling
Own competitive positioning and win and loss learning, including narratives, battlecards, objection handling, and proof points that help Sales defend Enterprise Health against direct competitors, the status quo, internal build arguments, and adjacent healthcare technology platforms
Build repeatable expansion motions for existing customers, including launch messaging, customer segmentation, adoption narratives, sales plays, proof points, and enablement for Account Management and Sales
Partner with Product, especially the CPO, on roadmap, buyer problems, market requirements, and launch readiness
Serve as the voice of the market into Product Management, influencing roadmap priorities through buyer insights, competitive intelligence, customer feedback, and commercialization opportunities
Partner with Sales and Customer Success to capture field feedback, win and loss insight, objections, customer proof, and adoption signals
Build and scale customer proof programs, including case studies, references, testimonials, outcome stories, ROI and value materials, benchmark data, and customer advocates
Support new logo and expansion revenue with materials that help reps open conversations, advance deals, and win competitive evaluations
Help build a repeatable commercialization operating model for Enterprise Health

Requirements

What you’ll need

Required: experience in B2B healthcare technology, healthcare SaaS, health IT, EHR, clinical workflow, population health, occupational health, employee health, or similarly complex regulated healthcare software. General healthcare marketing experience alone is not sufficient.
8+ years of B2B marketing, product marketing, commercialization, or go-to-market experience, including 5+ years in product marketing, product commercialization, or sales enablement for complex software
Experience commercializing AI-enabled products, automation tools, clinical workflow software, data products, analytics products, or similarly complex enterprise healthcare solutions. Direct AI commercialization experience is strongly preferred.
Demonstrated understanding of healthcare buyers, healthcare complexity, clinical or operational workflows, compliance, data governance, and multi-stakeholder buying committees
Proven ability to personally produce the work: messaging, positioning, launch plans, sales decks, talk tracks, competitive briefs, battlecards, one-pagers, demo narratives, customer proof assets, and product and website copy
Strong writing and executive communication skills
Comfort operating in a lean, high-accountability, PE-backed environment where ambiguity is real and execution matters
Strategic enough to shape category and positioning, and practical enough to ship work every week

Benefits

Comp & perks

Competitive salary
Bonus eligibility
Health insurance
401(k) retirement plan
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product PositioningCommercialization PlanningSales Deck CreationCompetitive AnalysisMessaging DevelopmentLaunch PlanningBuyer Persona DevelopmentData GovernanceClinical Workflow UnderstandingObjection Handling

Soft Skills

Strong Writing SkillsExecutive CommunicationStrategic ThinkingAdaptabilityCollaboration