Medical Guardian

Senior Manager, Social & Influencer Growth

Medical Guardian

full-time

Posted on:

Location Type: Hybrid

Location: Philadelphia • Pennsylvania • United States

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Architect a social and creator strategy aligned to our evolving membership model.
  • Design brand-to-commerce sequencing appropriate for a considered caregiver decision cycle.
  • Balance brand investment with performance optimization, understanding that trust precedes conversion in this category.
  • Ensure influencer and social content supports:
  • Acquisition
  • Consideration
  • Conversion
  • Retention
  • Member value reinforcement
  • Define and evolve the brand’s social content pillars, establishing the voice, themes, and storytelling frameworks that guide all organic content.
  • Own the organic content calendar and drive day-to-day content creation, curation, and publishing across all social channels.
  • Partner closely with the Creative Director and Creative team to brief, review, and elevate social-first content.
  • Develop and execute strategies to capture first-party data from social and creator programs.

Requirements

  • 7+ years in social and influencer marketing
  • Demonstrated experience driving both acquisition and retention impact
  • Experience operating within CRM / marketing automation ecosystems (Salesforce Marketing Cloud preferred)
  • Strong working knowledge of multi-touch attribution in considered purchase models
  • Experience with offline conversion tracking and call attribution environments
  • Mandatory proficiency in Sprout Social
  • Proven ability to build influencer programs from the ground up
  • Experience integrating creator content into broader lifecycle marketing system
Benefits
  • Health Care Plan (Medical, Dental & Vision)
  • Paid Time Off (Vacation, Sick Time Off & Holidays)
  • Company Paid Short Term Disability and Life Insurance
  • Retirement Plan (401k) with Company Match
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social marketinginfluencer marketingacquisition strategiesretention strategiesmulti-touch attributionoffline conversion trackingcall attributioncontent creationcontent curationlifecycle marketing
Soft Skills
strategic thinkingcollaborationcommunicationcreativitystorytellingcontent managementdata analysisproject managementleadershipproblem-solving